Shakira is the Latin music artist that most Latino podcast listeners say they would be interested in hearing host her own podcast. This preference for the Hips Don’t Lie singer is just one of many findings that will be revealed in the third annual Latino Podcast Listener Report, which will debut in a webinar on Tuesday, August 16 at 2pm EDT.
The Latino Podcast Listener Report tracks emerging habits and preferences among listeners, including reasons Latino listeners choose video podcasts, actions they take because of podcast ads, and their interest in local news on podcasts.
The study from Edison Research was commissioned by Adonde Media, LWC Studios, Libsyn, PRX, and SXM Media, and will be presented by Gabriel Soto, Senior Director of Research at Edison Research, and Elsie Escobar, She Podcasts Co-founder and Community Manager at Libsyn.
Soto and Escobar will also share updates on baseline statistics from prior years, and will present video interviews of U.S. Latino podcast listeners.
A recording of the webinar will be available at the conclusion of the presentation, and English and Spanish versions of the presentation will be available for download.
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including AMC Theatres, Apple, Amazon, Disney, Facebook, Google, Oracle, Pandora, Sony and Univision. Edison Research’s The Infinite Dial® research series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The study is now also conducted Australia, Canada, South Africa, New Zealand and the United Kingdom. In 2014, the company introduced Share of Ear®, a quarterly survey that serves as the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for NPR, Slate, Spotify, SXM Media, ESPN, WNYC Studios, and many more companies in the space. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls, tabulated national vote across every county in the United States, and projections and analysis for every presidential primary and general election.