Spotify Edges Past SXM Media as Top Podcast Network in the U.S. based on Reach
Edison Research announces the Top Podcast Networks in the U.S. for Q2 2022, and Spotify, SXM Media, and iHeartRadio take the top three spots, respectively. Spotify’s weekly reach outstripped the leader from the Q1 estimate, SXM Media, by a tiny margin. The list ranks the most listened-to podcast networks based on total audience reach from Edison Podcast Metrics.
The Top 10 Podcast Networks for Q2 2022:
- SXM Media
- The New York Times
- Cumulus Podcast Network
This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network. Listening is credited to the producer and/or the network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast.
Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. The network ranker is derived from data collected continuously Q3 2021 – Q2 2022, from surveying weekly podcast consumers ages 18 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. Surveys of 8,000 podcast listeners in the U.S. were conducted Q3 2021 through Q 2 2022. The complete list of the Top 30 Podcast Networks is below.
For information about Edison Podcast Metrics contact Edison Research SVP Melissa Kiesche at firstname.lastname@example.org.