This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Podcasts have evolved into a mainstream medium whose hit shows have the jaw-dropping ability to reach millions of podcast listeners, as was the subject of our Weekly Insights email last week. Popular shows are healthy for a creator-first ecosystem because […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Until rather recently, the word “radio” could be used interchangeably to denote either the device — the ‘radio set’ — or the sounds emanating from that set. There was only one way to listen to radio and that […]
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Top 50 Podcasts in the U.S. for Q4 2022-Q1 2023 Revealed from Edison Podcast Metrics Edison Research is proud to announce the latest rankings of the podcasts that reach the most listeners in the U.S. from Edison Podcast Metrics. The latest ranker from Edison Podcast Metrics shows the Top 50 Podcasts […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. If we had a nickel for every time we get asked about Gen Z media habits, we could fund a new study on Gen Z media habits (actually, we are doing a new study on Gen Z and […]
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Earlier this week we attended the 2023 NAB Show in Las Vegas and presented findings from our Share of Ear dataset along with other research. You can download the presentation deck below, and watch our Weekly Insights next week for more details if you missed the presentation. Click here to download Gen Z In Car […]
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Click here to download Hit Play, Boomer! Podcasting’s Age 55+ Opportunity from Edison Research and NPR Scroll down to see a replay of the webinar Boomers are Podcasting’s “Opportunity Demographic” New report from Edison Research & NPR reveals that targeting the age 55+ audience could deliver tens of millions of new listeners Somerville, NJ (April […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe In last week’s edition of the Edison Research Weekly Insights newsletter, we talked about how True Crime and Comedy have the highest “batting averages” in podcasting, meaning they are the categories most likely to put shows in the top […]
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Listeners age 25-54 spend more time listening to AM/FM radio streams than to ad-supported Streaming If you have been following along with this four-part Weekly Insights series, you have seen us share some lesser-known statistics about AM/FM radio and how the medium displays certain strengths, particularly when compared with pureplay streaming services. As a reminder, […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Part three of our series on the strengths of AM/FM over-the-air and streams deals with a listening environment often linked to radio: the car. Or truck, or SUV, or van – but you get the idea. Often the radio […]
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The week of March 13, 2023 we announced the podcasts with the most weekly reach in the U.S. in specific genres using data from Edison Podcast Metrics. Below is the full list in alphabetical order by genre. The top three podcasts in each genre are ranked based on reach among weekly podcast listeners age 13+ […]
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Today we continue our genre-level look at podcast reach in the U.S. using data from Edison Podcast Metrics. We are announcing the top three podcasts in the U.S. based on reach in many popular genres every day this week, and you can find the top podcasts in various entertainment and education genres already posted on […]
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