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While less of a dominant force in media consumption than it once was, Americans continue to spend many hours consuming Television. How people consume content on their TVs is changing though, with more time now being spent accessing audio on internet connected televisions. So what are Americans listening to on their TVs?
According to Share of Ear data from Q2 2025, Americans 13+ spend 6% of their daily audio time listening to audio content via internet-connected TV devices. Though far less used than time spent with other devices, namely mobile devices and AM/FM radio receivers, internet connected TVs are still a relatively new entrant into most people’s homes. Similar to mobile devices, internet connected TVs offer a wide range of audio listening capabilities and possibilities for consumers.
The majority of time spent consuming audio content on an internet-connected TV is spent with music videos on YouTube (53%), followed in second place by streaming music services such as Spotify, Pandora and Apple Music (21%). Podcasts are the third most popular platform for audio listening on internet-connected TVs, accounting for 13% of consumers’ time.
Given the detailed nature of Share of Ear, we are able to compare time spent with specific platforms across different devices. As of Q2 2025, significantly more time is spent listening to podcasts on internet connected TVs (13% of time) than on smart speakers (3% of time), again illustrating the powerful nature of content that combines both audio and visual elements.
Edison Research specializes in measuring and understanding the entire audio landscape with our benchmark surveys along with our custom research capabilities. Contact us if you want to understand current and emerging audio listening habits and technologies.
