Edison Research has been continuously researching podcasting since 2005, and our data on podcast consumption is relied upon by thousands of podcasters all over the world. In addition to our regular stand-alone reports on podcasting, we have coved the medium in our Infinite Dial series for a decade, and recently unveiled new measures of podcasting’s Share of Ear℠. In addition, we have provided private research and consultation services for entities such as PodcastOne, WNYC (Radiolab), Audible and many more producers of podcast content. Here’s how we can help you:

Audience Research

Edison can provide your podcast with credible research to provide crucial information on the demographics of your audience. Podcasts reach a highly targeted audience with great efficiency, and an Edison-backed survey of that audience will provide advertisers, agencies, and media buyers with information they can trust.

Measurement Metrics

One of the key issues podcasters face is the myriad of hosting and metrics options available. Edison has developed its own in-house measurement portal that automatically aggregates metrics from a wide variety of sources into one clear dashboard that gives podcast networks and producers an immediate breakdown of their downloads and trend information.

Advertising Effectiveness Research

Podcasts can be an incredibly powerful way for brands to deliver a message and drive an audience to action. The highly targeted nature of podcasts, combined with the trust that listeners have in their favorite hosts, combine to offer advertisers the ability to gain access to an engaged and receptive audience. Edison works with media producers, agencies, and advertisers to craft advertising effectiveness research that shows exactly how much lift a podcast campaign can provide.

Consulting Services

Content providers can leverage Edison’s decade of experience in the medium through an ongoing consulting arrangement.

For more information on these or other Edison podcast services, call (908) 707-4707, or contact Tom Webster

Recent Articles on Podcasting

IAB Edison Podcast Study

IAB – Edison Research Podcast Advertising Study 2016

The Interactive Advertising Bureau (IAB) today released the “IAB-Edison Research Podcast Advertising Study,” a survey of nearly 1000 podcast listeners conducted in partnership with Edison Research, which finds that nearly two-thirds (65%) of fans are more willing to consider purchasing products and services they learn about during a podcast. Sixty percent also state that, given […]

Ethnic Composition of Podcast Listeners

The Increasing Ethnic Diversity Of Podcast Listeners

We have been tracking the demographics of the Podcast listener for over a decade now, and there have been significant changes over that time. In the early days of the medium, Podcasting was disproportionally a medium for white males, ages 25-44. Much of that “skew” was down to the available content options, but today, the […]

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The Podcast Consumer 2016

This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. The PDF (below) charts the rise of podcasting over the past decade, and also includes information on the following: Demographics Podcast Consumption Device Usage Social Media Behaviors Other […]

Podcast Research

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Sharing The Road:new in-car data from share of ear® study

Yesterday, at the RAIN Summit in Nashville, Edison’s Director of Research, Nicole Beniamini, presented the findings from Edison’s Share of Ear® study. The latest data focused on in-car listening and how technology in newer vehicles is changing the platforms riders use. Click here to view the presentation. Share of Ear® results are from a nationally […]

IAB Edison Podcast Study

IAB – Edison Research Podcast Advertising Study 2016

The Interactive Advertising Bureau (IAB) today released the “IAB-Edison Research Podcast Advertising Study,” a survey of nearly 1000 podcast listeners conducted in partnership with Edison Research, which finds that nearly two-thirds (65%) of fans are more willing to consider purchasing products and services they learn about during a podcast. Sixty percent also state that, given […]

Ethnic Composition of Podcast Listeners

The Increasing Ethnic Diversity Of Podcast Listeners

We have been tracking the demographics of the Podcast listener for over a decade now, and there have been significant changes over that time. In the early days of the medium, Podcasting was disproportionally a medium for white males, ages 25-44. Much of that “skew” was down to the available content options, but today, the […]