Twitter Users and Advertising Tolerance

At Twitter’s first official conference this week (“Chirp“), co-founders Biz Stone and Evan Williams released what GigaOm called “all the numbers that matter.” Certainly, the raw server statistics are impressive: 105 million registered users, 180 million unique visitors a month, and so on. Still, behind the tonnage of server stats lie the other numbers – […]

Twitter/X Usage Sees Sharp Decline

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Data From The Infinite Dial® 2024 We are busy prepping our 2024 Infinite Dial® study to be presented onstage at Podcast Movement Evolutions on March 28 with support from Audacy, Cumulus Media, and SiriusXM Media, and we thought you might […]

Edison Research Conducts Entrance Polls at the 2024 Iowa Caucuses

On Monday, February 15, Edison Research successfully conducted entrance polling for the Iowa Caucuses on behalf of the National Election Pool (NEP). Edison interviewed 1,628 Iowa Republicans. The Edison Research entrance polls provided valuable context to the nation’s first political contest of the 2024 election cycle. Our network clients relied upon the information obtained from […]

Twitter Before and After Trump

Click here to download Twitter Before and After Trump Scroll down to view a recording of the webinar AMERICANS USING TWITTER FOLLOWING TRUMP BAN; LEVELS OF MISTRUST REMAIN Twitter saw increases in usage immediately following the platform’s ban of then-President Trump on January 8, particularly among younger people and those who identify as more politically […]

Infinite Dial 2014: 46 Percent of 12-24s Use Snapchat

According to the Infinite Dial 2014 study, 46% of Americans 12-24 – and 53% of 12-17s – use the mobile image sharing app Snapchat. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital. This […]

Why Twitter Is Bigger Than You Think

In early June I’ll be presenting a track keynote at Blogworld NY that updates our Social Habit research series, a randomly sampled, representative look at how Americans 12+ use social media. I’ve written a lot in this space about Twitter, and the sizable gap between those Americans who use Twitter, and those who are familiar […]

Twitter Awareness Nearly Universal; Usage Shows Slight Growth

Later this spring, we’ll be releasing an update to our 2010 report, The Social Habit, which will provide new insights on social media usage, behaviors and trends. We’ll be announcing the details in the coming weeks, but here is a sneak preview of some of the baseline data we’ll be talking about for the next […]

Twitter Usage In America: 2010

Check back on Thursday, April 29th at 2PM for “Twitter Usage In America: 2010”, the results of our three-year nationally representative tracking study on Twitter users, usage and behavior. Register for the webinar here.

The Infinite Dial 2024

From Edison Research with support from Audacy, Cumulus Media, and SiriusXM Media Click here to download The Infinite Dial 2024. The portion of Americans who listen to any kind of online audio, and the portion who listen to podcasts, have both reached new record highs, according to The Infinite Dial® an annual survey from Edison […]