Edison Research announces the comprehensive U.S. Top 50 Podcast chart for Q4 2021. This list ranks the 50 biggest podcasts by audience size, based on the Podcast Consumer Tracking Report, the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Podcast Consumer Tracking Report is the only measurement based on actual listening, not downloads.
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The Edison Research Top 50 Podcasts of Q4 2021 list is derived from data collected continuously Q1 2021 – Q4 2021, from surveying weekly podcast consumers ages 18 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. The results are then coded and analyzed to ascertain the genre, network, and sales representation for each podcast. The relative audience size of each podcast network is then calculated and expressed as the percentage of weekly podcast listeners reached by that network. Surveys of over 8,000 podcast listeners in the U.S. were conducted Q1 2021 through Q4 2021.