The Infinite Dial® Reports · February 2, 2021

The Infinite Dial 2021 – Save the Date

By Edison Research

Edison Research and Triton Digital® present the 24th year of The Infinite Dial®

The Infinite Dial® 2021 from Edison Research and Triton Digital® is slated to take place on Thursday, March 11th at 2 PM ET, and registration is now open.

Presenters Tom Webster (Senior Vice President, Edison Research) and John Rosso (President of Market Development, Triton Digital) will once again showcase much-anticipated findings on digital media consumption in the US. The Infinite Dial® remains the longest-running study of consumer behaviors around media and technology in America.

“The Infinite Dial has become the survey of record for digital media over its 24-year history, and with COVID-19-imposed quarantines and other disruptions in our daily lives, there has never been a more important time to chronicle how Americans are spending their time and to track the changes in those behaviors,” said Tom Webster.

“We are pleased to unveil the results of the 2021 Infinite Dial Study, providing broadcasters, online audio publishers, podcasters, advertisers, and the financial community with updated data around Americans’ consumption of streaming radio, online music, and podcasts, as well as the usage of smart speakers and more,” said John Rosso.

New to webinar this year is the opportunity for viewers of the study to become involved by submitting a video of themselves asking questions around podcasting, audio streaming, device usage, social media trends, radio, or other items related to The Infinite Dial. Webster and Rosso will select a few entries to air and answer during the live event.

This year the report continues to measure a number of trends in media usage and consumption habits around streaming media, podcasting, radio, mobile media, smart speakers, social media behaviors, and more.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Apple, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, Spotify, Stitcher/Midroll, ESPN, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 50 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit


For more information, press only:

Laura Ivey
Edison Research

Kristin Charron
Triton Digital
+1 866 448 4037

Get our latest insights delivered to your inbox.