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Internet-Delivered Audio Listening Rises 59% in Four Years

An update from Share of Ear® by Edison Research

Internet-delivered audio, defined as listening to audio ‘pureplays’ such as Pandora or Spotify, listening to the streams of radio stations and streams of SiriusXM, podcasts, or music from YouTube, has dramatically increased its share of the audio pie since the debut of the Share of Ear® project in 2014.

As of the end of 2018, the share of listening going to these platforms of audio has risen from 22% to 35%.

“While the more established modes of audio delivery, such as broadcasting and listening to owned music, remain strong, with each update we show more audio is delivered through the internet. These trends are especially pronounced among young people,” said Edison Research Director Laura Ivey.

For more information about Share of Ear® contact info@edisonresearch.com or www.ShareOfEar.com

How the Share of Ear® study was conducted Q4 2014 and Q4 2018:
Edison Research conducted a national study of Americans ages 13+ to measure their time spent listening to audio sources.  Respondents completed a 24-hour diary of their audio listening on an assigned day.  Diaries were completed both online and by-mail using a paper diary.  Diaries were completed in both English and Spanish.

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

Sharing the Road: A Share of Ear® Report Presented at RAIN Summit Europe

On November 2, 2016 at the RAIN Summit Europe in London, Edison’s Director of Research Megan Lazovick presented findings from Edison’s Share of Ear® study that focused on in-car listening and how technology in newer vehicles is changing the platforms riders use.

soe-platform

Share of Ear®: % Who Listen to Platform in a Primary Vehicle (Base: Listen to audio in a car/truck)

Click here to view the presentation.

Share of Ear® results are from a nationally representative sample of 8,721 Americans ages 13+ who completed a 24-hour audio listening diary between September 2015 and May 2016.

For more information about the Share of Ear® study visit: http://www.edisonresearch.com/edison-research-conducts-first-ever-share-of-ear-measurement-for-all-forms-of-online-and-offline-audio/

Sharing The Road: new in-car data from share of ear® study

Yesterday, at the RAIN Summit in Nashville, Edison’s Director of Research, Nicole Beniamini, presented the findings from Edison’s Share of Ear® study. The latest data focused on in-car listening and how technology in newer vehicles is changing the platforms riders use.

soe-platform

Share of Ear®: % Who Listen to Platform in a Primary Vehicle (Base: Listen to audio in a car/truck)

Click here to view the presentation.

Share of Ear® results are from a nationally representative sample of 8,721 Americans ages 13+ who completed a 24-hour audio listening diary between September 2015 and May 2016.

For more information about the Share of Ear® study visit: http://www.edisonresearch.com/edison-research-conducts-first-ever-share-of-ear-measurement-for-all-forms-of-online-and-offline-audio/