The Infinite Dial began in 1998, is the longest-running study of its kind in the U.S., and has since expanded to six countries. The New Zealand version of this study is presented with sponsorship from The Radio Bureau, Mediaworks, New Zealand Media and Entertainment, and the Radio Broadcasters Association . The study surveyed over 1,000 New Zealand residents age 16+ on a variety of measures including online digital audio platforms, radio, smart speakers, podcasts, and more.