Edison Research, in partnership with Pandora, Spotify and TuneIn, released a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of 3,016 persons 12+ revealed who these Americans are, how they are using Internet radio, and where Internet […]
First there was Soft AC. Then many of its practitioners evolved further to Mainstream or Bright AC. Now the Mainstream AC top 10 includes Snow Patrol, John Mayer, the Fray, Corinne Bailey-Rae, Rob Thomas, and Nickelback. So is Mainstream AC becoming Hot AC? And if so, what is Hot AC becoming?
Arbitron and Edison examine how new media usage, such as satellite radio, personal video recorders and DVDs, have become part of mainstream consumer habits. In fact, approximately 50 million Americans have used Internet audio or video in the last month. The scope of our latest research has been expanded to include information on “Early Adopters,” […]
Click here to download The UK Podcast Consumer 2025 Scroll down to watch a replay of the webinar Somerville, N.J. August 7, 2025 – Edison Research’s The UK Podcast Consumer 2025, released today, reveals the massive reach of podcasts in the UK and the indicators that podcast listening has room to grow. Majority of Brits […]
This post is from Edison’s Weekly Insights email. Subscribe here. In-car media centers have changed dramatically over the past ten years. In 2014, most in-car “info-tainment systems” featured screens, but they were usually significantly smaller and were not integrated with the driver’s phone. One would be hard pressed to locate a CD player in a 2026 […]
Released by Edison Research with support from Audacy, Cumulus Media, and SiriusXM Media U.S. Podcast Consumption Reaches Record High Click here to download The Infinite Dial 2025 The percentage of Americans who have consumed a podcast has reached an all-time high, according to The Infinite Dial® 2025, released by Edison Research with support from Audacy, Cumulus […]
The UK Podcast Consumer 2024 will be presented in a webinar on Tuesday, June 25 at 9 AM EDT (2 PM UK time). Gabriel Soto, Senior Director of Research at Edison Research will offer benchmark data on weekly and monthly UK podcast consumption. The webinar will focus on foundational research findings in the podcast space and emphasize […]
Edison Research today announces that The UK Podcast Consumer 2024 will be presented in a webinar on Tuesday, June 25 at 9 AM EDT (2 PM UK time). Gabriel Soto, Senior Director of Research at Edison Research will offer benchmark data on weekly and monthly UK podcast consumption. The webinar will focus on foundational research findings […]
Audio Publishers Association’s 2024 Consumer Survey Conducted by Edison Research Publishers’ audiobook revenue grew 9% in 2023 to $2 billion, continuing the trend of year-on-year growth according to the Audio Publishers Association’s Sales Survey conducted by Toluna Harris Interactive. Edison Research conducted the Audio Publishers Association’s 2024 Consumer Survey and found the majority of U.S. […]
The Pitch for Podcasts: Attracting an ever-growing and highly engaged audience Click here to download The Podcast Consumer 2024 Podcasts have established themselves as a mainstream media platform, attracting an ever-growing and highly engaged audience, as highlighted in The Podcast Consumer 2024 report by Edison Research. Earlier today, Megan Lazovick, Vice President at Edison Research, […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this week’s insight: This week Edison Research is proud to announce the Top 50 U.S. podcasts among weekly listeners 13+ for Q1 2024. Edison Podcast Metrics™ is the only podcast measurement service in the U.S. that measures […]
