How are on-demand media devices such as the TiVo/DVR and the iPod, along with Video On Demand and other digital media delivery platforms, continuing to alter the traditional media landscape? And what are the implications for content providers and advertisers?
Those are just a few of the questions answered in Edison Media Research and Arbitron’s new study: “Internet & Multimedia 2006: On-Demand Media Explodes.” This major new study, the fourteenth of the series, examines the increasing consumption of media on-demand, focusing on new devices, services, and content deals that are allowing Americans to continue to exercise increased control over the media they consume. Also included is the latest trended data on Internet audio and video usage, as well as awareness and usage of satellite media, HD Radio, podcasting and more.
Arbitron and Edison examine the size, characteristics and consumer habits of the Internet Broadcast audience and the most effective way to market to this elite segment of the U.S. population. The media habits of this group are compared and contrasted with the rest of the Internet community and the U.S. population in general. Also included are other evolving digital devices and new media technologies including satellite radio and personal video recorders.
Arbitron and Edison examine how new media usage, such as satellite radio, personal video recorders and DVDs, have become part of mainstream consumer habits. In fact, approximately 50 million Americans have used Internet audio or video in the last month. The scope of our latest research has been expanded to include information on “Early Adopters,” those who are among the first to buy new products and services, and their interest and usage of new media and consumer entertainment services.
Arbitron and Edison explore the growing popularity of streaming media as well as the latest Internet usage trends. The study also looks at consumer awareness, interest and ownership of several new digital devices including flat panel TV sets/computer monitors, digital cameras and high-definition televisions.
Some of our findings include: One out of five Americans feel the Internet is “most essential”, weekly “Streamies” buy significantly more CDs and see more movies than most Americans, residential broadband adoption has doubled in the last 18 months, jumping from 13 percent of those with at-home Internet access in January 2001 to 28 percent in July 2002, and more.
Gain fresh insight to the latest trends on how American consumers are using the Internet and streaming media. This study includes vital information regarding consumers’ Internet and broadband usage, media preferences in the workplace, response to banner advertising, interest in subscription services, and e-commerce habits.
Learn about the current state of Internet use and streaming, popular misconceptions about consumer’s Internet use, and what consumers want next from Webcasters. This study was presented at the NAB Radio Show in New Orleans.
A tracking study of the Internet and audio and video streaming is now available online. Learn about the impact of the Internet and streaming on traditional radio and how you can develop profitable Internet initiatives.
Did you know that the number of Americans who have listened to radio stations online has tripled from 6% of Americans in 1998 to 20% in July 2000? This fact and more were presented at the NAB Radio show in San Francisco on September 21, 2000.
This study was presented on April 10th at NAB2000 in Las Vegas. New findings from recent collaborative Internet study with Arbitron Internet Information Services are now available here.
This study represents the third collaboration between Edison Media Research and Arbitron New Media to seek out the very latest on the state of the Internet Webcast usage behavior and consumer interest in various Webcast business models. The study was presented Thursday, September 2nd, 1999 at the NAB Radio Show in Orlando.
If you missed the Edison Media Research/Arbitron at the RAB Convention ‘99 in Atlanta you can still learn about our findings.
The Edison Media Research/Arbitron from the NAB Radio Show in Seattle, Fall 1998 is still available online.