Edison Research, the leading research company in digital audio, will be unveiling the results of a new study on Podcasting in a keynote address on July 24 at Podcast Movement in Philadelphia, PA. “Podcasting’s Next Frontier: 100 Million Listeners”, presented by Edison’s Senior Vice President Tom Webster, will provide a research-based road map for the podcasting industry to grow audience and increase exposure to podcasts.
Edison has been researching Podcasting for over 13 years, and has produced the industry’s leading research reports, including The Infinite Dial (in partnership with Triton Digital) and the annual Podcast Consumer report. This year, Edison will provide Podcast Movement attendees with a look at the tens of millions of Americans who say they know what podcasting is, but haven’t (yet) become regular listeners to the medium. The presentation will include all new qualitative and quantitative research, along with some definitive action steps for attendees to start increasing their audience immediately.
“We are thrilled to once again be given the keynote stage at Podcast Movement, which has really become the premier event in the space,” said Tom Webster, Edison’s Senior Vice President. “It has been our great privilege to serve the podcast industry for the last 13 years, and we are committed to providing podcast producers with the highest quality information and insights to prepare them for the future.”
“Podcasting’s Next Frontier: 100 Million Listeners” will be delivered at 3:15 p.m. on July 24 at Podcast Movement in Philadelphia, and the underlying research will be released on July 25.
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of commercial clients, governments and NGOs, including AMC Theatres, The Brookings Institute, Disney, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, SiriusXM Radio, and Univision Communications. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe.
Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election. Edison conducts more than 100,000 interviews in a single day for this project. For the 2018 and 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.