Out-of-Home Research · February 11, 2009

Edison Research to Announce American Moviegoers’ Selection for “Best Picture”

By Edison Research

National exit polling firm teams up with AMC Entertainment to create a first-of-its-kind survey of moviegoers.

Edison Research, the company that performs the exit polls on Election Day for the major US television networks, and AMC Entertainment (AMC) have teamed up to create a unique research project to determine the “Best Picture” as voted by moviegoers. On Saturday, February 21st, AMC theatres around the country will show all five nominees at the AMC Best Picture Showcase. Edison Research will then conduct a national exit poll at a sample of theaters of moviegoers who have seen all five movies, to determine which nominated film the public selects as the “Best Picture” for 2009.

This survey is notable in that researchers traditionally struggle to ensure a sample that has actually seen all five nominees. By using many of the same techniques and tools employed for the national election, the Edison Research survey will provide a more accurate look at which nominee really stands out in the eyes of American moviegoers.

Results will be tabulated throughout the evening at Edison’s exit polling headquarters and will be available at approximately 6 am on Sunday, February 22nd, at www.edisonresearch.com/bestpicture

About Edison Research

Somerville, NJ based Edison Research provides consumer market research and public opinion polling to businesses, governments, and news organizations throughout the world. Edison is particularly renowned for its Exit Polling techniques, and is the worldwide leader in the application of Exit Polling to consumer research. To learn more about Edison visit www.edisonresearch.com.

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