Americans are spending less of their total listening time with YouTube in 2020, and YouTube as an audio-only source is reaching fewer Americans in 2020, according to two updated datasets from Edison Research. Known as the birthplace of the eponymous YouTube star as well as many a viral challenge, YouTube also functionally serves as a […]
One of the reasons we started the Podcast Consumer Tracker here at Edison Research was to answer some of the most common questions media buyers and agencies have about buying podcast advertising. While in its early days podcasting was not considered a “reach” medium, today with the growing size of the leading podcast networks, […]
Recently, my colleagues Melissa Kiesche and Megan Lazovick gave a presentation at WerkIt – A Woman’s Podcast Festival. Their presentation, Closing the Listening Gender Gap, presented some new data on the composition of the podcasting audience and also some of the reasons why some women don’t listen to podcasts. You can download the full presentation […]
The late Senator Daniel Patrick Moynihan was famously quoted as saying “Everyone is entitled to his own opinion, but not his own facts.” In the case of economic data, however, this may not be true. In the October 2018 edition of the Marketplace/Edison Research Economic Anxiety Index poll, we asked a sample of Americans how […]
When I speak to audiences of podcasters, I often joke that if you feature licensed music on your podcast, a lawyer will shoot you in the face. Well, this week I got to speak in front of a room full of the people that ordered the hit: music industry executives. I was given the honor […]