Edison Research just completed a massive new study of new and prospective car buyers across six countries to determine the importance of broadcast radio in the car, and the results were consistent and clear: 90% of car buyers expect broadcast radio to be standard equipment in their car, and 82% of respondents would be less likely […]
Americans are spending less of their total listening time with YouTube in 2020, and YouTube as an audio-only source is reaching fewer Americans in 2020, according to two updated datasets from Edison Research. Known as the birthplace of the eponymous YouTube star as well as many a viral challenge, YouTube also functionally serves as a […]
One of the reasons we started the Podcast Consumer Tracker here at Edison Research was to answer some of the most common questions media buyers and agencies have about buying podcast advertising. While in its early days podcasting was not considered a “reach” medium, today with the growing size of the leading podcast networks, […]
Recently, my colleagues Melissa Kiesche and Megan Lazovick gave a presentation at WerkIt – A Woman’s Podcast Festival. Their presentation, Closing the Listening Gender Gap, presented some new data on the composition of the podcasting audience and also some of the reasons why some women don’t listen to podcasts. You can download the full presentation […]
The late Senator Daniel Patrick Moynihan was famously quoted as saying “Everyone is entitled to his own opinion, but not his own facts.” In the case of economic data, however, this may not be true. In the October 2018 edition of the Marketplace/Edison Research Economic Anxiety Index poll, we asked a sample of Americans how […]