Recently, my colleagues Melissa Kiesche and Megan Lazovick gave a presentation at WerkIt – A Woman’s Podcast Festival. Their presentation, Closing the Listening Gender Gap, presented some new data on the composition of the podcasting audience and also some of the reasons why some women don’t listen to podcasts. You can download the full presentation […]
The late Senator Daniel Patrick Moynihan was famously quoted as saying “Everyone is entitled to his own opinion, but not his own facts.” In the case of economic data, however, this may not be true. In the October 2018 edition of the Marketplace/Edison Research Economic Anxiety Index poll, we asked a sample of Americans how […]
When I speak to audiences of podcasters, I often joke that if you feature licensed music on your podcast, a lawyer will shoot you in the face. Well, this week I got to speak in front of a room full of the people that ordered the hit: music industry executives. I was given the honor […]
The Wall Street Journal today published an interesting article on the growing popularity of live events that feature the hosts of podcasts (and even live recordings of those podcasts.) Public broadcasters have been engaging in this strategy for years (the live tapings of shows like “Wait, Wait, Don’t Tell Me,” for example) but now commercial […]
Please save the date for the 2018 Edison Research/Triton Digital Infinite Dial webinar, which will take place on Thursday, March 8th, at 2 PM Eastern. For the first time, we will be presenting our findings of The Infinite Dial study via Facebook Live. The Infinite Dial remains the longest running study of consumer behaviors around […]