On Jan 3, 2012, Edison polled over 1,700 Republican caucus goers in Iowa to determine their candidate choice and the reasons for their preference. Our Entrance Polls, conducted on behalf of the National Election Pool (NEP), showed three distinct groups supporting Mitt Romney, Ron Paul, and Rick Santorum. In what would be the closest race […]
Tom Webster
Edison Research today announced a partnership with St. Jude Children’s Research Hospital to provide research on their annual Country Cares Radiothons and the impact of those Radiothons on radio stations and their listeners. Edison is providing its expertise on a pro bono basis in support of St. Jude. “From the moment St. Jude came to […]
Tom Webster
Congratulations to the honorees of Edison Research’s 2011 search for “30 Under 30” – thirty up-and-coming broadcasters involved with all aspects of the radio industry. Edison did its first “30 Under 30” searches in 2007 and 2008. It returned this year, in part because people continued to ask us about it, and we kept seeing […]
Tom Webster
…At least, according to this article in the Boston Herald, which cites data from our Moms and Media: 2011 study about Moms and their social media usage. The article goes on to note the following: “It’s undeniable that moms are shaping how people of all ages are using Facebook — moving away from the site’s […]
Tom Webster
According to the upcoming report from Arbitron, Inc. and Edison Research, The Infinite Dial 2011: Navigating Digital Platforms, more than half of all Americans ages 12 and older are on Facebook. The study, fielded in January of 2011, indicates that 51% of all adults 12+ have profiles on this dominant site. We have been tracking […]
Tom Webster
In a bit of a collaborative experiment, at the behest of Tom Anderson (who moderates the wonderful Next Gen Market Research community), a number of market research bloggers are all posting today about the five trends they see as important to Market Research over the next few years, and the ones that will wane in […]
Tom Webster
We are enormously pleased with the success our client Activision is enjoying with its recent “Call of Duty: Black Ops” videogame release. Edison provided some of the pre-launch research for this title, and while we can’t talk about the details of our involvement (you know, it is Black Ops, after all), Team Edison is very […]
Tom Webster
Edison Research, the Somerville, New Jersey company that has been conducting the Exit Polls for the major television networks and the Associated Press since 2003, enjoyed another successful round of Exit Polls for the 2010 Midterms. “We are immensely proud of our team’s performance,” said Joe Lenski, Edison Executive VP and the leader of the […]
Tom Webster
Our clients at the New York Times have done their usual bang-up job creating infographics of our exit poll data. For a clear, one-page overview of how various groups voted in last Tuesday’s National Election, this piece, “Dissecting the Midterm Exit Polls” is a concise summary of not only the 2010 elections, but how these […]
Tom Webster
One In Five 12-24s Listened To Pandora Last Month Teens and young adults report nearly three times more daily Internet usage in 2010 than in 2000 Somerville, NJ – September 29, 2010 Edison Research today announced the preliminary results of the American Youth Study: 2010, a nationally representative survey of the media and technology habits […]
Tom Webster
Exclusive Inventory, Retail Activation, Optimization, New Creative Vehicles and 3rd Party Research Now Packaged For Advertisers San Francisco, CA August 31, 2010 – SeeSaw Networks, a leading digital place-based media company, today introduced an innovative end-to-end solution that provides marketers the most effective way to reach and activate moms and families. This new offering includes […]
Tom Webster
Business that ask customers to “follow them on Facebook and Twitter” should have a differential strategy for both
Tom Webster