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The State of Google+, One Year In

I will admit to not being a huge user of Google+, but I am a user. I bet that is true for many of you, as well. This week marks the one-year anniversary of Google’s social platform, and there have been varying assessments of its success and/or failure. In our recent update to The Social […]

Tom Webster

The Amazon Prime Phenomenon

At the beginning of this year, Jason Calacanis wrote an article entitled “The Cult of Amazon Prime,” in which he rather provocatively speculated that Amazon Prime (the $79-a-year service from Amazon that offers members free two-day shipping, amongst other benefits) could be accessible to one-in-three Americans in four years. Now, I’ve been an Amazon Prime […]

Tom Webster

Why Twitter Is Bigger Than You Think

In early June I’ll be presenting a track keynote at Blogworld NY that updates our Social Habit research series, a randomly sampled, representative look at how Americans 12+ use social media. I’ve written a lot in this space about Twitter, and the sizable gap between those Americans who use Twitter, and those who are familiar […]

Tom Webster

Edison Conducts Maryland And Wisconsin GOP Primary Exit Polls; Romney Declared Winner In Both

On April 3, 2012, Edison polled 1,243 Republican Primary voters in Maryland and 2,095 Republican Primary voters in Wisconsin to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner in both states, with Rick Santorum […]

Tom Webster

NEW Research on “Daily Deals”

Edison will be premiering a brand new research report tomorrow in this space on the “Daily Deals” space–those services from companies like Groupon, Living Social and Gilt–from a national, representative survey of Americans 12+. We’ll examine who is using these services and why, and what the potential ramifications and opportunities are for brands. You can […]

Tom Webster

A Dramatic Rise in Internet Radio Usage

On April 10th, Edison and Arbitron will debut the The Infinite Dial 2012: Navigating Digital Platforms, the latest in a research series which has now hit a remarkable milestone. This year’s report is our 20th study of America’s media and technology consumption habits, and represents the richest longitudinal mine of such data in the world. […]

Tom Webster

Edison Conducts Louisiana Primary Exit Polls; Santorum Declared Winner

On March 24, 2012, Edison polled 1,499 Republican Primary voters in Louisiana to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Rick  Santorum to be the winner, followed by Mitt Romney in second, and Newt Gingrich in third. Republican Turnout […]

Tom Webster

Edison Conducts Illinois Primary Exit Polls; Romney Declared Winner

On March 20, 2012, Edison polled 1,621 Republican Primary voters in Illinois to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner, followed by Rick Santorum in second, and Ron Paul in third. Republican Turnout […]

Tom Webster

Edison Conducts Arizona and Michigan Primary Exit Polls; Romney Declared Winner In Both

On Feburary 28, 2012, Edison polled 2535 Republican Primary voters in Arizona and 2,200 Republican Primary voters in Michigan to determine their candidate choice and the reasons for their preference. These figures also include 601 telephone interviews in Arizona of absentee/early voters and 412 telephone interviews in Michigan of absentee/early voters. Our Exit Polls, conducted […]

Tom Webster

Edison Conducts Research On Behalf Of St. Jude Children’s Research Hospital

Edison Research recently conducted a series of projects for St. Jude Children’s Research Hospital, focused on the impact of their radio fundraising activities. Edison examined Arbitron ratings data, surveyed listeners to the stations that broadcast the Country Cares Radiothon on behalf of St. Jude, and also interviewed Program Directors at country radio stations across America […]

Tom Webster

Edison Conducts Nevada Caucus Entrance Polls; Romney Declared Winner

On Feb 4, 2012, Edison polled 1,584 Republican Caucus voters in Nevada to determine their candidate choice and the reasons for their preference. Our Entrance Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner, followed by Newt Gingrich in second, and Ron Paul in third. Republican Turnout […]

Tom Webster

Pandora Local Market Analysis By Edison Research: Methodology

Definitions Listeners Only registered users are counted. Registered users are Pandora users who have created an account, providing their age, gender, zip code and email address. Pandora One subscribers or listeners who are not registered (anonymous users) are not included in the analysis. In addition, no attempt is made to determine if more than one […]

Tom Webster