On March 24, 2014, Edison President Larry Rosin addressed the Radiodays Europe conference in Dublin, Ireland on the topic of iTunes Radio and how consumers have adopted the new Internet audio service. With Apple possessing the clout and the reach to launch iTunes Radio in Europe, Edison’s presentation was designed to give European broadcasters a […]
Author Archive for: Tom Webster
About Tom Webster
om Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.
Webster has a B.A. from Tufts University, an MBA from The University of North Carolina, and conducted post-graduate studies at The Pennsylvania State University.
Entries by Tom Webster
New research on Facebook indicates that 4% of Americans 12+, and 5% of teens, indicate that they once had profiles on Facebook, but now no longer have those profiles. Adding those numbers into the percentage of the population who currently maintain those profiles, we see that 62% of the total population has ever had a […]
While 28% of Americans 12+ say they check their social networking sites and services “several times per day,” that number rises to 39% of U.S. Smartphone users. These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare. How the Survey […]
On the heels of our recent comprehensive study of digital media usage, The Infinite Dial, we were asked to put together a look at Sports Talk radio listeners for the Radio Ink Sports Radio Conference, held March 11, 2014 in San Diego. Edison President Larry Rosin presented a look at how Sports listeners are using […]
We’ve had a number of requests to provide some of the data on Internet Audio listening from our recent Infinite Dial study for two key demographic groups relevant to media buyers, agencies, and others: 18-34 and 18-49. So, our crack team did just exactly that, and you can download them here or view the slides […]