Company News · March 25, 2012

Edison Conducts Louisiana Primary Exit Polls; Santorum Declared Winner

By Tom Webster

On March 24, 2012, Edison polled 1,499 Republican Primary voters in Louisiana to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Rick Santorum to be the winner, followed by Mitt Romney in second, and Newt Gingrich in third.

Republican Turnout in Louisiana was approximately 187,000 voters. Edison’s exit polls were used to determine key information from voters, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands of data points within the short duration of the primary and enabled our member clients and subscribers real-time access to in-depth analysis of the Louisiana results.