Edison Research recently published a fascinating tidbit from our Share of Ear® series: The portion of the American population that is paying for an audio subscription of some kind has doubled since 2015, and is now almost half of everyone (47%). There is a lot that is contributing to this growth. First, it’s important to […]
Author Archive for: lrosiin
About Larry Rosin
Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.
Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.
Entries by Larry Rosin
So much of radio’s self-image revolves around what we radio people know as CHR and what most listeners might call “Top 40.” Those stations that likely use “[City]’s #1 Hit Music Station” as a slogan. Those brands so many grew up with and still look to as leaders – the Kisses, Hots, Powers, Bs, Zs […]
One of the many ways that our Share of Ear™ study helps us understand the audio space is the ability to look at different parts of the space. Recently someone asked me about what people listen to on mobile devices — and the good news is our Share of Ear research can answer this. The […]
In 2008, I gave a speech at the Jacobs Media Summit that was co-located with the NAB Radio Show in Austin where I called for the ‘Sunsetting’ of the AM dial. My arguments were that there was too much radio inventory chasing too little business, that the technical deficiencies made it hard to listen to […]
When I started working in research for radio stations, Focus Groups were a regular part of the station’s arsenal. Listening to ‘real people’ talk about a station, personalities, or the radio market in general was frequently eye-opening on many levels. Today, leaner budgets have made formal Focus Groups dramatically less common. Often they are replaced […]