When I listen to most American music radio these days, especially in PPM markets but even in smaller locales, I hear many elements that are designed for minute-to-minute, or even second-to-second optimization. The music is almost always being selected based on music research, or at least based on emulating the combined wisdom of the industry […]
Author Archive for: lrosiin
About Larry Rosin
Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.
Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.
Entries by Larry Rosin
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. By Larry Rosin, Edison Research President In early 2014, Disney released the single “Let it Go” from their smash-hit animated film “Frozen.” If you had a child in the right age group at the time, especially with daughters, you […]
By Larry RosinIf you live in one part of America, last year it may have seemed like everyone was talking about “Succession” on HBO, and hardly anyone was talking about “Yellowstone.” And naturally, the opposite was true in other parts. Speaking broadly, Succession is a hit in America’s big cities and suburbs, while Yellowstone started […]
When people in podcasting talk about monetization, inevitably someone will throw out the term “long tail” – referring to the hundreds of thousands of active podcasts with relatively small audiences. While a concept in mathematics for many decades, the notion of “Long Tail Distributions” achieved mass attention with Chris Anderson’s book on the topic in […]
Even as many people spent much more time at home during these last two years, many more people now report having no radios in their home, according to The Infinite Dial® 2022, from Edison Research and sponsored by Wondery and Art19. In the 2020 Infinite Dial, performed before the onset of the COVID-19 pandemic, just […]