Entries by Larry Rosin

CHR – Contracting Hit Radio

So much of radio’s self-image revolves around what we radio people know as CHR and what most listeners might call “Top 40.” Those stations that likely use “[City]’s #1 Hit Music Station” as a slogan. Those brands so many grew up with and still look to as leaders – the Kisses, Hots, Powers, Bs, Zs […]

Saying Goodbye To AM Radio

In 2008, I gave a speech at the Jacobs Media Summit that was co-located with the NAB Radio Show in Austin where I called for the ‘Sunsetting’ of the AM dial.  My arguments were that there was too much radio inventory chasing too little business, that the technical deficiencies made it hard to listen to […]

The Power of Anonymity

When I started working in research for radio stations, Focus Groups were a regular part of the station’s arsenal.  Listening to ‘real people’ talk about a station, personalities, or the radio market in general was frequently eye-opening on many levels. Today, leaner budgets have made formal Focus Groups dramatically less common.  Often they are replaced […]