New information from the Infinite Dial 2020® from Edison Research and Triton Digital shows that 68% of all Americans say they have at least one radio in their home. The average home now has 1.5 radios, down from double that number in 2008. The trend over the last 12 years shows a consistent diminution in the hardware unit – the radio receiver – from American homes. In 2008, only 4% […]
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By Sarah Dutton The South Carolina Democratic primary not only represented a must-win state for Joe Biden if he wanted to keep his candidacy viable, but it was also the first contest with a sizable African American voting population. And with help from that voting bloc, Biden won the primary there. According to the Edison […]
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On Saturday, February 22, Edison Research successfully conducted entrance and exit polling for the Nevada Caucuses on behalf of the National Election Pool (NEP). Edison interviewed over 2,700 voters at randomly-selected caucus sites. Edison’s entrance and exit polls are used to determine key information from voters, including demographic data, important issues and the “electability” of […]
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Edison Research is pleased to announce its first Top Ten Podcast ranker, new from the company’s subscription product, the Podcast Consumer Tracker (PCT). The ranker depicts the top ten podcasts in America by reach among weekly podcast consumers. The PCT is the only comprehensive and all-inclusive study of the reach of podcast networks and […]
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By Sarah Dutton The New Hampshire Democratic Primary electorate is overwhelmingly angry with the Trump administration (79%) and a majority is focused on candidates’ electability (63%) over issue positions (33%), according to Edison Research exit polls. The final vote tallies for the top three candidates – Sanders, Buttigieg and Klobuchar – showed a close race, and in […]
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By Sarah Dutton The Iowa caucuses are over (ish) and the candidates have moved on to New Hampshire, the next contest in the race for the Democratic nomination. But as the first nominating contest, the entrance polls from the Iowa caucuses can offer some insights into potential trends among the electorate. How did electability factor into vote choice? Did […]
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By Sarah Dutton With the 2020 Iowa Democratic caucuses just days away, anticipation is mounting about which candidate will emerge as the victor. And as with any election contest, turnout will be a critical factor in the outcome – a reflection of which candidate was able to motivate their supporters to come out and caucus. […]
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By Sarah Dutton Young people under age 30 seem highly politically engaged in the run-up to the 2020 Democratic presidential nomination. It is impossible to predict how they will vote or why, but a look at their voting behavior, political leanings and priorities in the 2016 Edison Research exit polls suggest some trends to consider for the 2020 Democratic […]
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Health Media Network’s tagline, “Patient Education at the Point of Care,” appropriately illustrates how the company works to educate patients on-site through a system of digital media, which delivers targeted health education in doctors’ offices. When Health Media Network wanted to measure the effectiveness of an OTC health brand promotion, they engaged Edison Research to […]
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NPR and Edison Research Report: 60M U.S. Adults 18+ Own a Smart Speaker The Smart Audio Report Winter 2019 Finds More Than Half of U.S. Adults Use Voice Assistants The latest survey from The Smart Audio Report, conducted after the December 2019 holidays, confirms continued growth in the smart speaker market with 60M people […]
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In the spirit of end-of-year recaps and list-making and general reflection on the previous twelve months, we would like to take a moment and look at some of the major studies produced by Edison Research with partners including Triton Digital, NPR, and PodcastOne, in 2019. With topics ranging from digital media usage and smart speakers […]
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From The Research Moms at Edison Research Facebook usage has fallen among social media users in the U.S., but one group is not showing the same decline: moms. Eighty-one percent of U.S. moms use Facebook compared to 61% of the total U.S. population. Ninety-two percent of U.S. moms use social media compared to 79% of […]
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