New information from the Infinite Dial 2020® from Edison Research and Triton Digital shows that 68% of all Americans say they have at least one radio in their home. The average home now has 1.5 radios, down from double that number in 2008.
The trend over the last 12 years shows a consistent diminution in the hardware unit – the radio receiver – from American homes. In 2008, only 4% of Americans reported having no radio in their home, as compared to 32% today.
What has replaced these radios? Do those who have no radios instead have smart speakers in their homes? Tune in to The Infinite Dial® webinar for the answer to these questions and many others.
The Infinite Dial® 2020 will be presented Thursday, March 19 at 1 pm EDT. Click here to register.
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.