Why Podcasting Is Bigger Than You Think

In Edison’s recent edition of our Share of Ear℠ study, we released a graph showing that nearly 2% of the total time spent listening to audio was devoted to podcast listening. There were some who may have seen that figure and thought it small. It is not small. Certainly, as a “share” of audio, you […]

Format Trends: What’s Changed In Eight Years?

How much has radio programming changed over the last eight years? I recently came across an presentation of mine called “Radio Programming Trends: 2006.” It was written for the Hawaii Association of Broadcasters, one of the best speaking gigs ever, in a time before PPM, the iPhone and the rise of Pandora. The ten programming […]

Increasing Broadcast Radio’s Share Of Audio Listening

Edison Research’s finding that broadcast radio controls 52% of the just-over four hours that the average listener spends with all sources of audio cannot be trended. Edison’s new Share of Ear® study is a unique first-time look at listening to all media, from music on cable TV to satellite radio to listeners’ own music collections. And part […]


Rags-to-Riches tale prevails over “Milk” in exit poll among Americans who have seen all five nominated films In a first-of-its-kind exit poll of movie-goers who watched all five “Best Picture” nominees for tonight’s Oscars® program, the runaway winner was “Slumdog Millionaire.” Garnering 45 percent of all the votes, “Slumdog Millionaire” was the clear choice, besting “Milk,” […]