Recently, we released a research report at CRS2017 that went deep on smartphone users. As a part of that project, we collected a lot of data on the types of apps smartphone users had installed, and what apps and mobile websites they used the most. We had so much great data on social media that […]
The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, […]
The Podcast Consumer 2017, the latest in an annual series of studies from Edison, will debut in a free webinar at 2PM on Tuesday, April 18th. Hosted by Edison VP of Strategy, Tom Webster, this 30-minute presentation will combine data from The Infinite Dial, Edison’s annual study of consumer habits presented in conjunction with Triton […]
Podcasting Continues to Boom as Four in Ten Americans Tune In; Smart Speakers Make Their Debut The 2017 Infinite Dial Study by Edison Research and Triton Digital unveils the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption Podcasting continues to be a growth medium, as 40% of Americans 12+ say […]
Americans’ familiarity with the term “podcasting” had been relatively flat for several years, with very little movement from 2009 until 2015. Last year, however, we observed the biggest jump in awareness since 2008-2009, and this year we again have recorded a significant jump. This year, 60% of all Americans ages 12+ are familiar with podcasting, […]