This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. If we wanted to get your attention this week we could follow the sometimes amusing, often disturbing, trend of gender reveals gone awry. We could feature our Top 10 Podcasts among U.S. Women with a pink smoke bomb or […]
The most recent Share of Ear® study from Edison Research finds that 13% of all AM/FM radio listening in the U.S. is via the radio station streams, while 87% of listening is done to a traditional, over-the-air radio signal. Listeners can choose how they consume AM/FM radio content in the U.S., as the programming is now available through a […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Last year, total listening to audio on a phone surpassed listening on a ‘radio set’ for the first time. Looking inside the data, we can see that mobile listening had surpassed ‘radio set’ listening long ago in every […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Last week, we at Edison Research presented findings from the 2023 Infinite Dial Australia report, commissioned by major sponsor Commercial Radio & Audio, as well as LiSTNR and Triton Digital. Infinite Dial Australia debuted in 2017 and has demonstrated […]
One particular aspect of media research is finding the “Core Audience”, which the Cambridge Dictionary defines in its decidedly British way as: “The type of people who are most likely to buy a particular product, watch a particular TV programme, etc.” We can use Share of Ear® to determine the ‘core audience’ for different audio platforms. Below is a table that illustrates the age/sex demographic that gives the highest portion […]