SXM Media Reclaims Top Spot as Largest U.S. Podcast Network Based on Reach Wondery/Audible/Amazon Music and WarnerMedia biggest gainers in rank Edison Research announces the Top Podcast Networks in the U.S. for total network reach in Q3 2022, as SXM Media, Spotify, and iHeartRadio take the top three spots, respectively. After falling behind Spotify by […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The preferred mode of transport in the holiday classic Over the River and Through the Woods is horse-drawn sleigh, but this year AAA predicts that 89% of Thanksgiving visitors in the U.S. will travel via automobile — almost […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Spoken word audio is getting plenty of press time lately, as well it should, but the Edison Research Share of Ear database reminds us that nearly three-quarters of daily audio time among those age 13+ in the U.S. […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. For our readers of a certain age in the U.S. …let’s say elder millennials and older…a core memory from your days home from school might be the ritual of watching The Price is Right game show on television. […]
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Since 2004, The National Election Pool (NEP) and Edison Research have conducted the only national exit polls in the United States. The NEP consists of ABC, CBS, CNN, and NBC, and is the source for projections and analysis for every midterm election, presidential primary, and presidential election. Below is a list of FAQs about the […]
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NPR & Edison Report Shows Growth in Audio Listeners & Time Spent Listening New report shows Gen Z spends 214% more time with spoken word than 13-34s did in 2014 Somerville, NJ (October 27, 2022) Almost half (46%) of the U.S. population listens to spoken word audio content daily, according to the latest Spoken Word […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. We are just one day away from the fourth annual Spoken Word Audio Report from NPR and Edison Research. If you haven’t registered, here is your chance, just click here. The audio industry’s fascination with the spoken word sector […]
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NPR and Edison Research to Release The Spoken Word Audio Report 2022 Registration is open for October 27 webinar Somerville, NJ October 13, 2022 – Spoken word audio consumption in the U.S. continues to grow as the number of spoken word audio listeners has increased by 26 million in the last eight years. The Spoken […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Using the data from Edison Podcast Metrics, not only can advertisers understand which are the biggest podcasts in America, one can now understand which of the biggest podcasts are the most efficient to buy against your target. We are […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Are we talking to ourselves? With the 2022 midterm elections approaching, one can assume clever political campaigns will be putting the power of podcasting, combined with the ability to geo-target ads based on the IP address of the listener, […]
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Spotify Edges Past SXM Media as Top Podcast Network in the U.S. based on Reach Edison Research announces the Top Podcast Networks in the U.S. for Q2 2022, and Spotify, SXM Media, and iHeartRadio take the top three spots, respectively. Spotify’s weekly reach outstripped the leader from the Q1 estimate, SXM Media, by a tiny […]
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Podcasting Opportunities as Illustrated by T-Booty, Tini, and Mambo If you attended Podcast Movement in Dallas recently, you might have heard Edison Research Senior Director of Research Gabriel Soto give a keynote address on uncovering the opportunities in podcasting. If you heard this keynote address then you were introduced to Gabe’s family and friends, including […]
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