InStore Audio Network reaches 35.5 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug and Grocery stores. […]
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Edison Research’s Tom Webster, Megan Lazovick, and Larry Rosin, along with Tim Hayden from Brain+Trust Partners, presented “Country Radio Goes Mobile” at the Country Radio Seminar on Thursday, February 23, 2017. The presentation stressed the importance of reaching listeners through their mobile devices and suggested doing so through the apps and mobile websites they are already […]
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New Edison Research Study, “Moms on the Future,” To Showcase With Live Webinar, October 13 Even in a year awash with negative headlines, more than three quarters of moms in the U.S. have a positive outlook for the world their children will live in. That’s one of the key findings of a new study from […]
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For Immediate Release As part of Radio One, Inc.’s efforts to understand the influence of the incidents involving police that occurred in the early summer of 2016, the companies of Radio One, including TV One, Interactive One, Reach Media and One Solution engaged Edison Research of Somerville, NJ to conduct a survey to measure attitudes […]
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Listen to the interview Marketplace’s David Brancaccio conducted with Edison Research President Larry Rosin about the latest wave of the Marketplace-Edison Research economic anxiety poll. Rosin’s insights can be found here: https://soundcloud.com/marketplace/david-brancaccio-interviews-larry-rosin-president-of-edison-research. Read more about the Marketplace-Edison Research study here.
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American Public Media’s Marketplace has partnered with Edison Research to conduct a research study to develop the Economic Anxiety Index. Read more about the survey and the latest wave of results here: https://www.marketplace.org/topics/economy/anxiety-index.
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Please click through the Prezi below for a message from Edison Research:
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How does Edison Research measure effectiveness of out-of-home signage? Edison Director Johanna Roche explains in an interview with Digital Signage Pulse here.
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Edison Research will once again present findings of an extensive research study at Country Radio Seminar 2015, scheduled for Feb. 26 at 11 a.m. at the Nashville Convention Center in downtown Nashville, Tenn. Edison’s Larry Rosin and Megan Lazovick will present the study. Country music listeners are describing themselves as “morning people” in greater numbers […]
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Edison Research, the industry leader in streaming audio research, will expand its influential Share of Ear® study to quarterly measurement, based on overwhelming demand from all quarters of the audio industry. Introduced last May, the “Share of Ear” report measures American’s share of time spent listening to all audio sources. It is the only single-source […]
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By Sean Ross Why does a new song become a Christmas hit, especially when it’s so hard to create a “new” holiday song? For the same reason, apparently, that any phenomenal song reaches mainstream pop radio from beyond the usual realm of consideration: because a label wanted it to happen. Last year, Kelly Clarkson’s new […]
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By Sean Ross It’s a problem familiar to anybody who’s changed a radio station format in the last few years. For the first few days, the audience of the old station is far more vocal, and easier to find than the new one. As the handful of devout listeners who somehow never got a meter […]
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