Consumer Surveys · February 20, 2015

Country Fans Are “Morning People,” So What Do They Want In Mornings?

By edison

wake me up crs 2015

Edison Research will once again present findings of an extensive research study at Country Radio Seminar 2015, scheduled for Feb. 26 at 11 a.m. at the Nashville Convention Center in downtown Nashville, Tenn. Edison’s Larry Rosin and Megan Lazovick will present the study.

Country music listeners are describing themselves as “morning people” in greater numbers than the overall population, according to a new study from Edison Research. Country fans also say they are in a consistently better-than-average mood throughout the morning. How to appeal to those happy, active Country fans will be the focus of the dynamic presentation on the 26th.

The new study is the latest in a series of acclaimed Edison/CRS research presentations. Edison surveyed more than 1,500 listeners about their morning habits and media usage, as well as conducting dozens of one-on-one interviews in three different markets. The result is a groundbreaking look at listeners’ needs, habits, and media usage, broken out in half-hour increments.

The 2015 CRS research presentation delves into major issues, such as in-car usage, radio ownership, the need for service elements, and favorite morning show topics and features, but also into the small details of listeners’ morning routines. Broadcasters have always asked their morning talent to focus on the “typical” listener’s lifestyle; this study will give them more information than ever with which to do that.

Edison is a leader in research to the radio and audio business, both at the station and group owner level and with its industry-wide studies. “In the past, we’ve delved into in-car and at-work listening,” says Edison president Larry Rosin. “We’re very excited that CRS has made it possible to offer the same level of insight about mornings.

“Country fans are excited to take on the day,” added Rosin. “And we are excited to give programmers the information they need to take on radio’s challenges in the morning, especially when there is so much competition for radio’s time.”

To register for CRS 2015, please visit or contact the CRS offices today. The current registration rate for the three-day event is $599.

About Edison Research: Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Samsung, Siemens, Time Warner, Yahoo!, The Voice of America and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Emmis, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Country Radio Seminar: Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. CRS 2015 will be held Feb. 25-27, 2015. Visit for more information. Like CRS on Facebook and follow CRS on Twitter (Hashtag #CRS2015).

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