Share of Ear® study Expands To Quarterly Measurement, Due To Industry Demand

Edison Research, the industry leader in streaming audio research, will expand its influential Share of Ear® study to quarterly measurement, based on overwhelming demand from all quarters of the audio industry.

Introduced last May, the “Share of Ear” report measures American’s share of time spent listening to all audio sources. It is the only single-source measurement that puts broadcast radio, Internet-only streaming audio, podcasting, satellite radio, TV music channels, and listeners’ own music collections together.

Edison has been releasing early findings from the fall 2014 study, but full “Share of Ear” survey findings are available by subscription only to Edison Research clients.

“We are extremely gratified, to say the least, by the industry response to the ‘Share of Ear,’ study, not just from the streaming audio industry but from the advertising, financial, and academic communities,” says Edison Research president Larry Rosin. “It is clear from the response how many people have an interest in an accurate, comprehensive look at the audio landscape.”

Those interested in subscribing to the Share of Ear study can contact Rosin at lrosin@edisonresearch.com.

How the Study is Conducted:

Edison Research conducted a nationally representative study of 2,021 Americans ages 13 and older to measure their time spent listening to audio sources. Respondents completed a 24-hour diary of their audio listening on an assigned day. Diaries were completed both online and by-mail using a paper diary. Online diaries were completed November 4-15, 2014 and diaries by-mail were completed October 14-20, 2014. Diaries were completed in both English and Spanish.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, PodcastOne, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

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