In-car radio dial

Radio’s Reach In Cars Unchanged Since 2011

Edison Research, working with NPR, recently tracked the results of two previous studies performed by Edison that looked at in-car audio consumption.  As the graphic below shows, a national telephone survey of all Americans age 18 and older who have been driver or passenger in a car or truck found that in 2018, 84% currently use AM/FM Radio while driving.  Significantly, this is the exact same percentage seen in the 2011 version of this study.

 

Use AM/FM Radio In Car

 

According to Edison’s Larry Rosin, “Radio’s in-car reach remains phenomenally high and unchanged since we last updated this study in 2011.  However, this does not mean that nothing has changed in the in-car environment.  We will look at the changes we are seeing in the presentation at the Radio Show in Orlando.”

These findings, and many others will be presented in a session called “Miles Different: In-Car Audio 2018” at 1:30 PM on September 27 at the Radio Show, produced by NAB and RAB. 

Edison’s Larry Rosin will summarize data from Share of Ear®, Infinite Dial, and a unique tracking survey performed with NPR, to show the state of in-car audio today.

 

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