Company News · March 10, 2014
Online Radio Habits for Two Key Demographics: 18-34 and 18-49
By Edison Research
We’ve had a number of requests to provide some of the data on Internet Audio listening from our recent Infinite Dial study for two key demographic groups relevant to media buyers, agencies, and others: 18-34 and 18-49. So, our crack team did just exactly that, and you can download them here or view the slides below.
These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.
How the Survey was Conducted: A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.
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We’ve had a number of requests to provide some of the data on Internet Audio listening from our recent Infinite Dial study for two key demographic groups relevant to media buyers, agencies, and others: 18-34 and 18-49. So, our crack team did just exactly that, and you can download them here or view the slides below.
These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.
How the Survey was Conducted: A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.