Perspectives, News & Opinions From The Researchers At Edison

Is Facebook Getting Better…Or Worse?

Entry by Tom Webster | Friday, April 18th, 2014 | Permalink | 0 Comments;

Well, the answer, at least according to a representative sample of Americans 12+, is a bit “worse.” While 20% of American Facebook users say that the service has been getting better lately, 29% say it has been getting worse.

Facebook Feed

Now, there may be myriad reasons why someone would say the service has declined or improved. Interestingly, while we have published other data that shows that teens haven’t “abandoned” Facebook, they were far more likely to say “worse” on this question: 38% of 12-17 year-olds said Facebook has been getting worse lately. Before you read too much into that, however, also note that this same group of teens was more likely to say better, as well, and the difference from the total population is even greater. While 20% of Americans 12+ said Facebook was getting better, 34% of teens said the same thing.

The real message here is that teens aren’t afraid to express their opinions, whether positive or negative!

These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

InStore Audio Network Reaches 39 Million Shoppers Per Day

Entry by Tom Webster | Tuesday, April 15th, 2014 | Permalink | 0 Comments;

InStore Audio Network reaches 39 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug, Grocery and Mass Merchandiser stores.

The research was conducted at a national sample of stores in the InStore Audio Network where the number of shoppers exposed to in-store audio were counted and a sample of shoppers were interviewed in order to measure how much time was spent in each store, how many visits were made to each store each week. The surveys were also used to measure the basic demographics of the InStore Audio Network audience.

The major findings of the study are:

• The stores in the entire InStore Audio Network (including drug, grocery and mass merchandiser stores) have an average of 39 million daily visits from shoppers ages 12 and older.

• The total number of weekly impressions for a commercial that runs once per hour on the InStore Audio Grocery and Mass Merchandiser Networks and twice per hour on the InStore Audio Drug Store Network is 140 million. This is equivalent to a national daily rating of 7.6.

• The total number of shoppers who visit at least one of the stores in the InStore Audio Network during a typical week is estimated to be 104.6 million or nearly 40% of the national population of ages 12 and older.

• The average number of shopping visits per week is 2.46 times for the Drug store, 2.73 times for the Grocery stores and is 2.24 times per week for the Mass Merchandiser stores.

• The average length of a shopping trip in Drug stores is, on average, 19 minutes; it is 26 minutes in Grocery stores and 32 minutes in Mass Merchandiser stores.

“Our research demonstrates that InStore Audio Network reaches an extremely large number of shoppers each day in a captive audio environment. A commercial played once per hour in the InStore Audio Network reaches in one day more than double the average primetime audience of a commercial on one of the four major broadcast networks,” said Joe Lenski, Executive Vice President of Edison Research. “Our research over the past seven years also shows that both the number of visits per week and the amount of time that shoppers spend in drug and grocery stores has remained steady.”

In addition to physically counting shoppers in both Grocery and Mass Merchandiser locations, Edison Research interviewed shoppers about their shopping habits to determine frequency and length of shopping trips. The survey sample represented a cross-section of America, spanning ethnicities and age groups. A cross section of stores in terms of geographic location and store size were included in the survey.

“Edison Research provides independent confirmation that InStore Audio Network reaches a larger audience than most network TV programs, most network radio programs and even reaches more shoppers in a week – 104.6 million – than Pandora has active listeners in a month. Furthermore, it is unique in getting our advertiser’s messages heard right at the point-of-purchase by a captive audience – the holy grail of brand and shopper marketing,” said Gary Seem, President / CEO of InStore Audio Network.

Kevin Connolly, President of Sales for InStore Audio Network commented, “Since our program covers the entire store, we are the best way to reach every shopper in both Grocery and Drug stores. A single shelf sign or display only reaches those consumers who walk past that aisle while InStore Audio Network bathes the store with an audio message that drives shoppers to action.”

To obtain an executive summary of the Edison Research survey, and learn how you can take advantage of InStore Audio Network to target and influence consumers at the point-of-purchase, please contact Kevin Connolly, President of Sales, InStore Audio Network at 781-405-8519 or

Survey Methodology

Entrance and exit interviews were conducted by Edison Research at a national sample of Food and Drug Stores from Monday, February 24th to Friday, March 14th, 2014. A total of 2,661 interviews were conducted at 100 stores between 6AM and 10PM on all seven days of the week.

Edison Research recorded counts of the number of shoppers observed for each store in the sample. The calculation of total audience estimates is based upon the total number of stores in the network in which advertising is played as reported by InStore Audio Network as of April 3, 2014. The total number of stores reported in the InStore Audio Network is 32,181 stores including 19,690 Drug Stores, 11,317 Grocery Stores and 1,174 Mass Merchandiser Stores.

About Edison Research

Since its founding in 1994, Edison Research has conducted over 11,000 research assignments in 38 countries. Edison Research works with a broad array of commercial clients, governments and NGOs, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St Jude Children’s Hospital, Time Warner and Yahoo. Since 2003, Edison Research has been the sole provider of exit poll information to ABC, CBS, CNN, FOX, NBC and the Associated Press, having conducted exit polls and collected precinct vote returns to project and analyze results for every major presidential primary and general election. Edison Research is also the leading provider of consumer face-to-face research and has conducted studies in almost every imaginable venue. Edison Research has conducted commercial research at locations including sporting events, movie theaters, shopping malls, golf courses, restaurants, parking garages, school buses, truck stops, airports, cruise ships, office buildings, conventions and conferences, subway stations, bus stations, casinos, museums, health clubs, and medical centers.

About InStore Audio Network

InStore Audio Network is the largest in-store audio advertising provider in the United States and delivers commercial audio messages to shoppers in over 32,000 grocery, drug, convenience and mass merchandiser stores. InStore Audio Network provides music programming and equipment, chain specific messaging and third party ad sales. The network includes retailers such as Walgreen, Kroger, CVS, Safeway, Albertsons, Winn Dixie, Duane Reade, Wegmans, Rite Aid and Food Lion. (Please contact us for a complete retail network summary.) By reaching consumers at the point-of-purchase in a captive media environment with a compelling audio message, the InStore Audio Network is heard by over 39 million shoppers a day and delivers proven sales lift for participating advertisers. InStore Audio Network has corporate offices in Salt Lake City, UT and is headed by Jeffrey Shapiro, Chairman and Gary Seem, President/CEO.

The New Curators

Entry by Tom Webster | Tuesday, April 15th, 2014 | Permalink | 0 Comments;

Recently I had the honor of addressing the attendees at RAIN Summit West, co-located at the NAB in Las Vegas. This conference brings together executives from all walks of Internet radio, including folks from Pandora, Spotify, NPR, and others who are shaping the world of online audio. I presented some new data from Infinite Dial on “song sharers;” people who have shared a song, station, or playlist on a social network. We think that people who exhibit that behavior are crucial to the adoption of Internet radio as a medium, and encouraging them to share their songs and stories online is something anyone in this space should be working towards.

The thing is, “sharing” is not the same as “curation,” and it’s curation that adds value. So what can the various Internet radio players do to foster curation, in addition to simple sharing behaviors? In this talk, I offer three things that online broadcasters can do to help promote the medium and their particular service. It’s a 19-minute presentation, and I promise you that you will not only gain some insight, but also learn something very embarrassing about me.

The New Curators.mp4 from Tom Webster on Vimeo.

The slides alone can be viewed and downloaded from here:

A Major Shift in Podcast Consumption

Entry by Tom Webster | Monday, April 14th, 2014 | Permalink | 1 Comment;

In this year’s Infinite Dial report from Edison Research and Triton Digital, there was some good news for podcasting: a 25% bump in the percentage of Americans 12+ who have listened to a podcast in the past month, as the graph below illustrates:

Podcast Consumption_Page_42

As a podcaster myself, I can tell you this: Podcasting is hot (again!) Certainly there has been a proliferation of new podcasts over the last couple of years, with  early experimenters coming back for a “round two,” as well as brand new shows from actors, entertainers, and sports stars such as the ones currently featured by our clients at PodcastOne.

Quality content is certainly one of the drivers behind this year-over-year increase in consumption, but I don’t think it’s the only (or even the principal) driver here. We’ve tracked podcasting since 2006 in this research series, and I still remember the days of hunting down an RSS feed, copying it and pasting it into iTunes, downloading the podcast to my computer, and then syncing it to my iPod to listen to later. Today, all that friction has been reduced to just one step, thanks to the convergence of Broadband access, computing, and media server that is the modern mobile phone.

There is no question that the mobile phone has dramatically changed podcast consumption–”syncing” and downloads have effectively been supplanted by the immediate gratification of a single click. While this may not be surprising to you, here’s a stat from this year’s study that surely will be:

Podcast Consumption_Page_44


In a long-running, longitudinal tracking study like The Infinite Dial, we are used to seeing incremental shifts in many things, but this is a stat that got completely upended in just one year. While mobile consumption of podcasts has been steadily rising right along with the growth in smartphones, this is the first year that a majority of podcast consumers  have reported that the phone is their primary consumption device. Untethering podcasts from desktops and laptops is the key to creating new, heretofore untapped listening opportunities for podcasts, and the results are fairly clear. It’s a good time to buy that USB microphone you’ve been jonesing for.

The Infinite Dial: Israel (Hebrew version)

Entry by Edison Research | Tuesday, April 8th, 2014 | Permalink | 0 Comments;

7 אפריל 2014

-הודעה לעיתונות-

סקר Edison Research ו- Cue.AD:

27% מהישראלים בגילאי 18-65 מאזינים לשירותי אודיו אינטרנטי על בסיס חודשי,

זאת בהשוואה ל- 51% אמריקאים בני אותה קבוצת גיל.


הסקר נערך עבור כנס הרדיוFM+ קולטים את העתיד”

כנס הרדיו השנתי של בית ספר סמי עופר לתקשורת במרכז הבינתחומי הרצליה

בית ספר סמי עופר לתקשורת במרכז הבינתחומי הרצליה מקיים היום את כנס הרדיוFM+ קולטים את העתיד”, המתקיים זו השנה השלישית.

סקר Edison Research ו- Cue.AD שנערך בקרב נשאלים ישראלים מציג את מגמות ההאזנה לרדיו האינטרנטי הישראלי בהשוואה לזה האמריקאי.

על פי הסקר שנערך עבור כנס הרדיו “FM+ קולטים את העתיד” עולים הממצאים הבאים:

27% מהישראלים בגילאי 18-65 מאזינים לשירותי אודיו אינטרנטי על בסיס חודשי.

זאת בהשוואה ל- 51% אמריקאים בני אותה קבוצת גיל אשר מאזינים לרדיו על גבי רשת האינטרנט על בסיס חודשי. אולם, קיימים תנאים אופטימליים בשוק הישראלי על מנת להתקדם במהירות לאחוזי ההאזנה הנראים בארה”ב.

לארי רוזין (Larry Rosin), נשיא ושותף מייסד של Edison Research, התייחס לממצאים ואמר, “על פי הממצאים שלנו, לאוכלוסייה הבוגרת בשתי המדינות יש את אותה הסבירות להיות אונליין ולעשות שימוש באינטרנט באותה מידה. יותר סביר כי הישראלים יהיו בפייסבוק מאשר אמריקאים והם עושים שימוש רב יותר בסמארטפון. כך שהסביבה הקיימת בישראל עבור רדיו אינטרנטי יכולה להוביל לצמיחה בתחום זה כפי שמתרחש כיום בארה”ב”.

“ישנם נתיבים שונים שיכולים להוביל לצמיחה זו. יזמות מקומית שתקים את הגרסה המקומית לפנדורה. פנדורה שולטת כיום בשוק בארה”ב. רדיו Apple iTunes או Google All-Access יוכלו להביא לצמיחת הסקטור כאן. אחד מערוצי השידור יכול להוביל לשינוי, או שפנדורה עצמה יכולה להשיק גרסה מקומית” אומר רוזין.

נכון להיום, אף מותג רדיו אינטרנטי בישראל לא הצליח לכבוש את השוק המקומי. בזמן ש- 75% מהאמריקאים מכירים את פנדורה; אחוזי המודעות לתחנות הרדיו האינטרנטי בישראל עומדים על


הסקר מציג גם מידע מוקדם על יעילות הפרסום ברדיו האינטרנטי.

הסקר נערך על ידי Edison Research מארה”ב בשיתוף Cue.AD מישראל.

Edison Research היא אחת מחברות מחקרי המדיה הגדולות והמכובדות בעולם. לארי רוזין עוסק כבר למעלה מ 20 שנה בתחום התקשורת, מתוכן ב 16 השנים האחרונות במחקרי קהל. ידוע כיום כאחד מהמוחות המובילים בתחומו ומייעץ לגופים בכירים בעולם המדיה, ביניהם Time-Warner, Sony ו-Disney/ABC.

Cue.AD הינה רשת האודיו הדיגיטלית המובילה בישראל המתמחה בטכנולוגיה ובפרסום ברדיו אונליין

מצ”ב הסקר המלא.

ניתן לקרוא את תוצאות הסקר גם באתרים ו-

למידע נוסף ניתן ליצור קשר עם לארי רוזין או שמעון ברון

בכנס הרדיוFM+ קולטים את העתיד מוצגים מקרי מבחן ופתרונות מעשיים מהארץ ומהעולם בתחום הרדיו והוא מהווה מפגש מקצועי חווייתי ומעשיר. הכנס משלב ידע אקדמי וניסיון מעשי של בכירים מהתעשיות המקומית והעולמית. במהלך הכנס מוצגים תוצאות סקרים ומחקרים חדשים, מודלים חדשים ויצירתיים למינוף התוכן והרווח, כיוונים עדכניים בתחום השיווק ומגמות טכנולוגיות חדשות בתחום ה-FM, באינטרנט ובסלולר.

לפרטים נוספים:

ענבל חן, דוברת המרכז הבינתחומי הרצליה: 09-9602824, 054-4400784,

נעה אופיר, סגנית דוברת, המרכז הבינתחומי הרצליה, 09-9527376, 054-6226727,

יונתן מהל, עוזר לדוברת, המרכז הבינתחומי הרצליה, 09-9602920, 058-4867496,

The Infinite Dial: Israel

Entry by Edison Research | Monday, April 7th, 2014 | Permalink | 0 Comments;

Read the Hebrew version here.

Israeli Internet Radio in Early Development Stages but Poised for Rapid Growth

Survey of Israelis by Edison Research and Cue.AD Shows How Israeli Online Radio Compares to USA

Herzliya, 6 April 2014

According to a new survey to be presented at the FM+ Radio conference at the IDC on 7 April, 27% of Israelis between the ages of 18 and 65 listen to Internet “Pureplay” Audio services monthly. This compares to 51% of Americans in that same age group who listen to radio over the Internet on a monthly basis. However, the conditions exist for the Israeli market to quickly accelerate to reach the levels seen in the USA.

Both surveys were performed by Edison Research of New Jersey, USA. In Israel, the survey was a partnership with Cue.AD the leading digital audio ad network in Israel.

“According to our findings, adults in both countries are equally likely to be online and use the Internet almost exactly the same amount. Israelis are even more likely to be on Facebook than Americans and have higher smartphone penetration. So the environment exists for Internet Radio to take off in Israel the way it has in the United States; but it just hasn’t happened yet,” says Larry Rosin, President of Edison Research. Mr. Rosin will be presenting the results of the survey as the lead-off session of the FM+ Conference. “There are four different pathways that could lead to this growth. A domestic entrepreneur could build your own version of a product like Pandora Radio, which dominates in America. Either Apple iTunes Radio or Google All-Access could bring growth to the sector here. One of your broadcasters could lead the changes, or Pandora itself could launch in Israel,” says Rosin.

As of today no Internet Radio brand has broken through in Israel. While fully 75% of Americans are familiar with Pandora; the leading brand in Israel – Radio Mizrahi – is only known to only 14% of Israelis and the closest runner-ups 109FM and FM1 are about 10%.

The survey also shows early information on the effectiveness of Internet Radio advertising, with large numbers of Israelis who have heard ads on Internet Radio saying, for instance, that they have visited an advertiser website after hearing an ad on Internet Radio.

The results of the study are available below (via Slideshare) and at Download the PDF here.


Why The Audience Now Wants Shorter Breaks

Entry by Edison Research | Wednesday, April 2nd, 2014 | Permalink | 23 Comments;

By: Sean Ross

When radio’s spotloads became unbearable in the early-to-mid ’00s, leading to stopsets that could last seven minutes, some broadcasters began to entertain the notion of shorter, but more frequent breaks. Nobody was suggesting a return to the ancient model of two songs in a row, followed by two spots. But would three breaks of moderate length each hour be better than two endless ones?

At radio’s behest, Edison put that question to audiences a number of times. Listeners are not radio station traffic managers, and the only conclusion at the time was that listeners didn’t have a strong opinion on the subject. It wasn’t that listeners were sanguine about spotloads — they knew they wanted fewer commercials. It just usually happened that three separate four-minute breaks researched the same as two six-minute stopsets.

In Australia, the top 40 Nova FM stations were successful for several years with a “never more than two ads in a row” policy that lasted until 2010. In the U.S., the question lost momentum in the mid-’00s after a brief industry-wide burst of resolve that took spotload from the draconian to the merely wearisome. Then PPM measurement came along and spurred broadcasters back to fewer interruptions — two breaks an hour at :15/:45 or :00/30, as if by legislative fiat.

But please turn your attention to the just released format breakouts from Edison Research and Triton Digital’s “Infinite Dial 2014.”  Edison gave more than 2,000 respondents a choice between more (but shorter) commercial breaks, or fewer, longer stopsets.

The clear majority (54%) went for shorter/more frequent breaks. Only 31% voted for fewer-but-longer breaks. 15% didn’t know or had no opinion.

By format, the results were more dramatic. Here’s the percentage of P1s opting for shorter, but more frequent spot breaks:

Country — 62%
Classic Rock/Classic Hits — 61%
Urban — 61%
Top 40 — 59%
Religious — 58%
Rock — 50%
AC/Hot AC — 49%
News/Talk/Sports — 46%
Public Radio — 40%

Having personally worked with stations that went from three breaks to two over the past several years and saw significant improvements in PPM, it was easy to view these numbers guardedly at first. Was this a considered opinion, or just, “yeah, sure, shorter interruptions, great!”? But this is the most decisive that the audience has been to date on this issue. And the landscape has changed in a way that explains their new resolve.

Specifically, the 31% of the Infinite Dial respondents who listen to Pandora every month have gotten used to more frequent interruptions, but dramatically shortened breaks. Ten days ago, I clocked an hour of oldies programming on Pandora. There were six breaks, each containing a :15 or :30-second spot. Given the length of the songs, even three-songs-in-a-row could get you less than ten minutes of music between commercials. And yet the total spot time in an hour was just over two minutes.

For listeners to broadcast radio a decade ago, neither “2 x 6 minutes” nor “3 x 4 minutes” may have been attractive propositions. That was more a choice between long and longish. And how quickly can any commercial break pass, really, if it contains the hard-sell debt-relief spot into the hard-sell tax-relief spot into the hard-sell student loan relief spot? Or if every radio station in the market has chosen the exact same time to break?

I have maintained for nearly five years that Pandora and other pureplays were redefining what listeners would consider an acceptable spotload. By modeling the combination of more-but-truly-shorter breaks for the audience, they may have also redefined the discussion on the number of breaks as well.

Because these differences in spotload are so severe, broadcasters often glaze over when the spotload issue comes up. I recently spoke to a group of broadcasters who were atypically open to discussing spotload. What would be reasonable? I floated six-minutes-an-hour, three times what I’d heard on Pandora, but about the lowest spotload that any viable station had ever run. The lowest spotload that anybody in the room could even consider was eight minutes.

But if you divided eight minutes into three breaks, you’d still be making your radio station better and more viable. It’s also easier to ride herd over the quality of a three minute stopset. At six minutes, the old trick of starting with the most entertaining spot just guarantees that the stopset will become more unbearable as the commercials get worse.

However respondents may have arrived at the conclusion that they would prefer more-but-shorter-breaks, it is further evidence that what listeners will consider acceptable has changed. Journal Broadcast Group was correct last week in unveiling its Radio League app with seven custom stations that are committed to a limited number of spots (and presently have almost none). Because, if broadcasters don’t take control of the discussion, a new landscape will continue to be provided for them.

“Infinite Dial” Format Report Reveals Radio’s Quiet Competitor: YouTube

Entry by Edison Research | Tuesday, April 1st, 2014 | Permalink | 0 Comments;

Somerville, New Jersey — April 1, 2014 — Over a third of Americans age 12-and-up used YouTube to watch music videos or listen to music in the last week. For listeners to most current-based formats, those numbers are significantly higher. 57% of CHR P1s have used YouTube for music in the last week, followed by 53% of Urban P1s and 48% of Rock P1s.

That is one major finding of the just-released “Infinite Dial 2014: Radio Format P1s” study, which breaks out Edison Research’s influential “The Infinite Dial” survey results by P1s to ten major format groups. Country was the next major music format for YouTube usage at 27%, followed by Classic Rock/Classic Hits (24%) and AC (19%).

“While radio has spent much of the last year focusing on Pandora and Sirius XM, YouTube remains a major destination for many formats’ P1 listeners,” says Edison Research VP of music and programming Sean Ross. “In fact, nearly as many Top 40 P1s use YouTube for music in a week as the 60% that use Pandora in a given month.”

In other findings, Top 40, Urban, and Rock radio P1s are the most likely to listen to any online radio, as well as the most likely to be aware of and use Pandora. Country is last among major music formats in both measurements.

“The Infinite Dial 2014: Radio Format P1s” report also contains useful format-by-format breakouts on numerous topics, including social networking, device usage, new platforms such as iTunes Radio, in-car audio consumption, satellite radio, and stopset length.

View “The Infinite Dial 2014: Radio Format P1s” below (via Slideshare).


The full “Infinite Dial 2014″ study is available here.

How the Survey was Conducted: A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Samsung, Siemens, Time Warner, Yahoo!, The Voice of America and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital

Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.

In-Car Internet Audio Listening Grows

Entry by Tom Webster | Wednesday, March 26th, 2014 | Permalink | 0 Comments;

The percentage of mobile phone owners who have ever connected their phones to a car audio system to listen to Online Radio grew nearly 25% year-over-year. More than a quarter of mobile phone owners now have engaged in this behavior, according to The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

In-car Mobile Listening

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

iTunes Radio: Lessons From America

Entry by Tom Webster | Monday, March 24th, 2014 | Permalink | 0 Comments;

On March 24, 2014, Edison President Larry Rosin addressed the Radiodays Europe conference in Dublin, Ireland on the topic of iTunes Radio and how consumers have adopted the new Internet audio service. With Apple possessing the clout and the reach to launch iTunes Radio in Europe, Edison’s presentation was designed to give European broadcasters a preview of what they might expect from an iTunes Radio launch in their local and national markets.

This presentation features new, unreleased data on iTunes Radio based upon the recent Infinite Dial 2014 dataset, from Edison Research and Triton Digital. This new data shows interest, trial and satisfaction with the service, as well as its impact upon iTunes Music Store purchase behavior. The presentation (posted below via Slideshare) also contains video interviews Edison shot with users of iTunes Radio. For more on the Infinite Dial 2014, click here.