Co-founder & President
Larry Rosin has been involved with media for over 20 years, the last sixteen in audience research. Rosin has been recognized as one of the leading thinkers in the field, and advises many of the world’s largest media companies, including Time Warner, Sony, Disney/ABC and EMAP.
Rosin founded Edison Research in 1994 and has been a primary force in building the company into one of the world’s largest and most respected media research companies. Edison provides strategic information and analysis designed to increase understanding of audiences. With media continuing to splinter and becoming more fractionalized, many media companies have turned to Edison to position them better within the complicated media landscape. Edison’s experience, understanding, and methodologies have made it a leader.
Over the last several years, Edison has further distinguished itself within the media research community through several well-received industry studies on radio, the Internet, and the music industry.
Rosin has presented research both on Capitol Hill and the White House. He has also addressed the NAB Conventions in Las Vegas and Europe, the NAB Radio Show, the R&R Convention, the Country Radio Seminar, and many others.
Rosin is a graduate of Princeton University where he majored in Political Philosophy at the Woodrow Wilson School of Public and International Affairs. He also received an MBA from the Wharton School of Business at the University of Pennsylvania, with a concentration in Marketing and Marketing Research.