Edison Research has updated one of its original, landmark studies–the 1997 At-Work Listening study–for 2013. This new study premiered at The Radio Show, presented by the National Association of Broadcasters and the Radio Advertising Bureau, on September 20th, 2013.
Edison conducted an online survey of 1043 adults, ages 18 and older, who are employed either full or part time. Respondents were asked a variety of questions about their workplace listening habits, including types of radio consumed, devices used for listening, commercials and more. The study was sponsored by Radionomy.
In addition to the online survey, Edison also conducted interviews in a variety of workplace environments in order to gain qualitative insight into how radio is being used at work. The following videos summarize Edison’s principal findings.
At-work Listening Options
Devices Used at Work
Purpose of Audio at Work
What’s Good About AM/FM at Work?