With our new study “Wake Me Up,” commissioned by the Country Radio Seminar, we’ve been able to take a peek into the modern bedroom:
It wasn’t long ago that having a television in your bedroom was considered a luxury. Today, more than half of Americans have a television in their room and only 13% are without a “screen” of any kind (Television, smartphone, tablet, laptop, or desktop computer). And while radio was surely once one of the top items found in the bedroom, it’s now just one in three who have one.
Our “always-connected” lifestyles leave little time for being idle – even where we sleep. More than half of Americans keep a smartphone in the bedroom, and one in four indicate that they check their phone for messages before even getting out of bed in the morning. With mobile devices becoming such integral parts of our lives, the battle for attention in our beds is now greater than ever before. And it’s a multi-screen landscape as well – according to our study, Americans have an average of two screens in the bedroom.
If you’re a producer of television or radio content, this means that the bed is one less place you have to yourselves in 2015 – simply providing the essentials like weather, traffic, and even news may not be enough in today’s mornings.
How the study was conducted:
Edison conducted a national online survey of 1,550 respondents age 18-54 in January 2015.
About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.