This study, taken from the recently released Arbitron/Edison Media Research Internet and Multimedia 2006 survey, is the first detailed, publicly available data on the 11% of the country who have listened to a podcast (by any name). Edison first presented this data at the Corporate Podcast Summit in San Francisco on June 21st, 2006, and are now pleased to make this data available in two forms–the actual slide presentation, and a podcast of the slides plus the accompanying presentation from Edison Vice President Tom Webster.
Among the intriguing findings of this study:
This 35-minute presentation is loaded with new, previously unreported facts on who these people are, what they are listening to and their buying habits. For more information, please contact Tom Webster.
Click to download The Podcast Consumer Revealed on iTunes
Download the complete Podcast (requires Quicktime or another player compatible with Enhanced Podcasts. Please enlarge your viewer to read the data slides, or follow along with the PDF, below)
Download the Presentation Slides only