Podcast Research · March 21, 2007

The Podcast Audience Revealed – New 2007 Podcasting Statistics

By Edison Research

This report was originally delivered at the Corporate Podcasting Summit in London, UK on March 19th, 2007. The data is derived from the upcoming Arbitron/Edison Media Research Internet and Multimedia 2007 Study, and updates the first Podcasting study with new questions and new trends in podcast consumption.

Among the highlights:

  • Awareness of the term, “Podcasting,” increased from 22% to 37%
  • Persons who had ‘ever’ listened to an audio podcast rose from 11% to 13%
  • Persons who had ‘ever’ watched a video podcast rose from 10% to 11%

The full presentation includes data on Internet habits, social networking and purchase behavior. For a deeper examination of the issues raised by this data, don’t miss Tom Webster’s analysis of these important new podcast statistics.
Download the Presentation Slides here
Read Tom Webster’s Analysis here

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