The Relationship Between Smartphones, Streaming, and Pandora

Three graphs from The Infinite Dial dataset (more here) show the near-perfect correlation between the rise in smartphone ownership and streaming audio consumption:

Smartphone Slides AB

In fact, prior to widespread smartphone adoption, streaming audio had reached a brief plateau, as this graph indicates:

Smartphone Slides AC

Finally, nowhere is that correlation more evident than in the relationship between smartphone ownership and usage of Pandora, the leading streaming audio service:

Smartphone Slides AD

For more on this fascinating correlation, see Larry Rosin’s article here.

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