The Infinite Dial® Reports · April 9, 2015
The Relationship Between Smartphones, Streaming, and Pandora
By Edison Research
Three graphs from The Infinite Dial dataset (more here) show the near-perfect correlation between the rise in smartphone ownership and streaming audio consumption:
In fact, prior to widespread smartphone adoption, streaming audio had reached a brief plateau, as this graph indicates:
Finally, nowhere is that correlation more evident than in the relationship between smartphone ownership and usage of Pandora, the leading streaming audio service:
For more on this fascinating correlation, see Larry Rosin’s article here.
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Three graphs from The Infinite Dial dataset (more here) show the near-perfect correlation between the rise in smartphone ownership and streaming audio consumption:
In fact, prior to widespread smartphone adoption, streaming audio had reached a brief plateau, as this graph indicates:
Finally, nowhere is that correlation more evident than in the relationship between smartphone ownership and usage of Pandora, the leading streaming audio service:
For more on this fascinating correlation, see Larry Rosin’s article here.