Weekly Insights · October 25, 2023

The Q3 2023 Share of Ear Audio Dial

By Edison Research

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Share of Ear®, the unique study from Edison Research that measures the full audio space and how much the audio average American consumes in a typical day, has just been updated with third quarter data.  
The graph below shows the Q3 2023 data for the Share of Ear Audio Dial, which shows the percentage of daily listening that Americans age 13+ spend with each type of audio.

Changes since our second quarter update:   

  • Podcasts gained one point to another new all-time high of 11% of all daily time spent with audio by those age 13+ in the U.S. 
  • AM/FM Radio (which combines over-the-air with listening to radio stations via their streams) is up one point. AM/FM Radio was down one point in Q2, so essentially AM/FM Radio is flat compared with Q1 2023 
  • Streaming Music is up one point  
  • Owned music (listening to CDs, vinyl, owned digital files, etc.) dropped two points 

AM/FM Radio makes up the largest share of listening, accounting for 37% of daily time with audio among those age 13+. The vast majority of that listening (32 percentage points) is to AM/FM over-the air signals. Streaming music takes the next largest share at 19%, followed by YouTube for music and music videos (not the streaming service YouTube Music) at 14%, podcasts at 11%, SiriusXM at 8%, and owned music at 5%. Music channels on TV, such as Music Choice, make up 3% of daily audio consumption, and Audiobooks make up the final 3%. Other sources account for less than 1% of listening.  

Join us next week for  
Audio in Evolution: Five Megatrends from a Decade of Streaming Research  
from Edison Research and Amazon Ads 

Audio in Evolution: Five Megatrends from a Decade of Streaming Audio Research, a new study from Edison Research and Amazon Ads, will debut in a webinar on Thursday, November 2 at 2 p.m. ET. 

Click here to register for Audio in Evolution from Edison Research and Amazon 

Streaming audio gained prominence in the 2010s as a way for listeners to easily buy, listen to, and share audio content digitally at scale for the first time. This change sparked the beginning of an audio evolution. Since then, we have seen an explosion in new listeners adopting the content format, the birth of new streaming audio technologies, and an increased diversity of streaming audio content.  

Audio in Evolution uncovers the top five trends driving audio growth and reveals key factors driving these megatrends. Findings include opportunities these trends can bring to brands who want to reach and engage with consumers through audio advertising. 
The report includes results from a meta-analysis of data from the past ten years using two widely-known industry studies, Edison Research’s Share of Ear ® and Infinite Dial ©. The report also includes findings from a recent, never-before-seen research study of audio consumption. This study includes a survey of 1,058 U.S. adults age 18+ that offers insight into how these historical trends are likely to continue in the future, and in-depth interviews with 30 U.S. adults, who agreed to share how their audio habits had changed over the years. 
A webinar recording will be available at the presentation’s conclusion. 

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