On the heels of our recent comprehensive study of digital media usage, The Infinite Dial, we were asked to put together a look at Sports Talk radio listeners for the Radio Ink Sports Radio Conference, held March 11, 2014 in San Diego. Edison President Larry Rosin presented a look at how Sports listeners are using the Infinite Dial, and for attendees (and other interested parties), we are pleased to share the results. Click here to download a PDF, or review the slides below:
How the Survey was Conducted: A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.