Smart speakers, such as the Amazon Alexa and Google Home, are quickly gaining popularity in the United States. Those who already use the new technology are becoming reliant on them—so much so, that many users now consider their smart speaker to be part of the family. Part Two of the Smart Audio Report focuses on how smart speakers have socialized audio and the many implications that this shift will have on the advertising industry. You can view a full replay of Tom’s presentation here.
Following the presentation, Ad Age published Tom’s case for why marketers should be paying more attention to the smart speaker space. In the article, which can be read in full here, Webster discusses the habits of smart speaker owners and his predictions for the industry, as well as recommendations for how marketers can capitalize on the new technology.
Both the workshop and article draw on data from Edison Research and NPR’s Smart Audio Report. Based upon a national online survey of 1,620 Americans ages 18+, including 800 smart speaker owners, the Smart Audio Report is the first comprehensive study of the attitudes and behaviors of smart speaker owners.