Based on our recent Moms on the Mother Load study, we found that moms say they are the carrier of the mental load, which includes the organizing, planning, and reminding of family tasks, but what do dads say? Data from the same survey reveals that dads contribute to household and parenting tasks in a different […]
Edison Research
Below is an advertisement from 1956 for Lux liquid detergent. It depicts an overwhelmed wife and mother, surrounded by piles of dirty dishes and tableware. The father, however, is shown in the top left corner reclining and relaxing, with a happy smile as he enjoys leisure time after a hard day’s work. This snapshot […]
Nbeniamini
Who inspires mom? Does her own mother serve as her main guide to be the best she can be? According to data from The Research Moms, it turns out that the mother-daughter relationship is a little more complicated than you’d think. While many moms may be influenced by their own mothers (good or bad), when […]
Edison Research
As school starts winding down and the weather starts heating up, parents are reminded of the few months ahead when their children are out of school. It’s safe to assume that kids are excited to take time off from schoolwork, but what about mothers? Aside from being an educational institution, school is also considered a […]
Edison Research