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The Infinite Dial ®
The Infinite Dial ®
America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998.
The Infinite Dial® tracks mobile behaviors, Internet audio, podcasting, social media, smart speakers and more.
Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Milestones first recorded by The Infinite Dial®
1999
More than half the U.S. population has a computer in their home
2001
53% of Americans have Internet access at home
2002
Cell phone ownership exceeds 50%
2006
Podcasting debuts; 22% of Americans are familiar with the term
2008
The iPhone is first tracked with 2% of the population owning one
1999
More than half the U.S. population has a computer in their home
2001
53% of Americans have Internet access at home
2002
Cell phone ownership exceeds 50%
2006
Podcasting debuts; 22% of Americans are familiar with the term
2008
The iPhone is first tracked with 2% of the population owning one
Frequently Asked Questions
What is The Infinite Dial®?
The Infinite Dial from Edison Research is the longest-running survey of digital media consumer behavior in America. The annual reports in this series have covered a wide range of digital media and topics since 1998. The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more. Findings from the Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.
Did Edison Research start The Infinite Dial®?
The Infinite Dial from Edison Research is the longest-running survey of digital media consumer behavior in America. The annual reports in this series have covered a wide range of digital media and topics since 1998. The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more. Findings from the Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.
How do you conduct the research for The Infinite Dial®?
The Infinite Dial from Edison Research is the longest-running survey of digital media consumer behavior in America. The annual reports in this series have covered a wide range of digital media and topics since 1998. The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more. Findings from the Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.
Are the findings from The Infinite Dial® free to the public?
The Infinite Dial from Edison Research is the longest-running survey of digital media consumer behavior in America. The annual reports in this series have covered a wide range of digital media and topics since 1998. The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more. Findings from the Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.
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