Company News · September 24, 2018

SiriusXM + Pandora = ?

By Edison Research

This morning it was announced that satellite radio service SiriusXM will enter into an all-stock deal valued at $3.5 billion to acquire music-streaming service Pandora. The deal will create the world’s largest audio entertainment company.

The consolidation of these audio entities raises the question of what kind of share this combo will own in the total audio landscape in the United States.

For an answer, we look to Edison’s Share of Ear® study.

According to the latest Share of Ear data from Edison Research, a Pandora-SiriusXM combination would get about a 12% share of the total time spent with audio in the United States among persons 13+. Americans age 13+ spend an average of 4 hours per day consuming audio, which includes all audio sources.

SOE Pandora and Sirius


About Edison Research

Edison Research ( conducts survey research and provides strategic information to a broad array of commercial clients, governments and NGOs, including AMC Theatres, The Brookings Institution, Disney, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, Sirius XM Radio, and Univision Communications. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe.

Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election. Edison conducts more than 100,000 interviews in a single day for this project. For the 2018 and 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN and NBC News.

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