Randy Brown VP Edison Research

Quality of Survey and Sample Design Key to AM/FM Radio Estimates

In a recent Radio World article, Edison Research’s Vice President Randy Brown tackles the topic of online-only samples versus online and offline samples, plus the difference between diary and recall methodology. Most importantly, he addresses how these differences in samples and methods can affect listenership estimates.

Speaking about the underestimation of listening to AM/FM radio, Randy says, “…if you take a closer look at how some audio research is being conducted, it should give you pause before you prepare your eulogy for AM/FM radio.”

Read the full article at Radioworld.com here.

 

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