Pre-election Polling in Ukraine

Photo: REUTERS / Vasily Fedosenko

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Ukrainians are most worried about the war in eastern Ukraine

56% of Ukrainians will definitely participate in the early elections to the Verkhovna Rada according to data from a poll conducted by Ukraine’s Segodnya television and U.S.-based Edison Research on the eve of special elections. The field research phase of the poll is being implemented by the Kiev International Institute of Sociology.

Respondents were asked the question, “What is the probability that you will go to vote?” Fifty-six percent of respondents said they will definitely vote, 27% will most likely vote, 4% will most likely not vote, 9% will not vote, and 4% gave no answer.

Respondents also indicated their leading motives in choosing a party: 36% said support for social and political initiatives of the party, 14% said support for the ideological foundations of the party, 12% said sympathy for the party leader, and 19% said support for the party’s foreign policy. Twenty-two percent gave no answer.

The leading party among the choices for Ukrainians is the “Servant of the People” (June 15, 2019 – 41.1% and June 20-24, 2019 – 44.9%).

The survey results also indicate that the Ukrainians are most concerned about the war in Eastern Ukraine (45%) and corruption in power (18%). Ukrainians are also worried about the welfare of the population (8%), tariffs (6%), quality of health care (5%) and unemployment (5%). Ukrainians are significantly less concerned about the revival of the Ukrainian nation (2%), the state of the environment (1%) and crime (1%). Five percent of respondents said this was difficult to answer.

Forty-six percent of Ukrainians believe that, in general, everything that is happening now in Ukraine is going in the right direction. Almost 29% of Ukrainians do not agree with this, and another 24% did not give an answer.

79.7% of Ukrainians have a positive opinion of the newly elected President of Ukraine, Vladimir Zelensky.

The survey was conducted by Edison Research via telephone and in-person interviews in all regions ­­of Ukraine, except Crimea and the occupied part of the Donbass. For surveys conducted between June 15th and June 19th, 941 respondents were interviewed (886 by telephone, 55 personal interviews in villages. The margin of error does not exceed 3.2%). For interviews conducted between June 20th and June 24th, 970 respondents were interviewed (910 phones, 60 personal interviews in villages. The margin of error does not exceed 3.15%).

As reported, Segodnya on Ukraine TV is conducting this unique research project in collaboration with Edison Research, among whose clients are BBC, Apple, Google and CNN. As part of the project, the results of surveys on changes in the perception of Ukrainian current events and situations in the country are published at the Segodnya sites, the leader of the information space of the country.

Information on the methodology :

The study, conducted by Edison Research, commissioned by Segodnya, is representative of the population of Ukraine aged 18 years and older living throughout Ukraine, except for the occupied territories of Crimea and Donbass.

The study is conducted daily using a rolling, random sample. Data for several days are combined into a common database to obtain reliable information. The field research phase is conducted by the Kiev International Institute of Sociology.

This “quick study” (flash-poll) makes it possible to get an instant reaction of Ukrainians to events during the election campaign.

To improve the accuracy of data, mixed mode survey methodology is used, supplementing telephone survey data with personal interview data in villages (at a rate of 10% of the sample every day).

The study is conducted by Edison Research in full compliance with the company’s methodology and international research standards.

 About Segodnya :

Segodnya is an information platform combining essential news (6 daily news bulletins of Segodnya, Segodnya, and Results with Oleg Panyuta which are being broadcast on Ukraine), Segodnya newspaper, Segodnya.ua website and digital platform.

The total average monthly coverage of the Segodnya brand (TV + newspaper + Internet) among the 18+ audience is 26,100,000, which is 68% of the total population of Ukraine (18+) (without the occupied territories of Crimea and Donbass).

You can watch Segodnya every day on the “Ukraine” channel at 7:00, 8:00, 9:00, 15:00, 19:00 and 23:00 h.

In 2018, the Segodnya TV issues were in the lead among the entire adult population of the country (18+). The share of the evening issues “Today” at 19:00 was 15.2%, “Today. Results with Oleg Panyu” – 17.8%. In total, nearly 32,000 stories were broadcast.

Segodnya recently reported that a new project, “Opposition”, was launched on channel Ukraine . Channel “Ukraine” was the leader of television viewing in May as well as all of 2019, and was also a leader in television viewing in 2017 and 2018. Read the most important and interesting news in Ukraine and in the world in Telegram.