Melissa DeCesare is a Vice President for Edison Research, directing music research operations, project management and client deliverables. Since joining Edison in 1996, she has coordinated thousands of music studies and projects across the United States and abroad. During her tenure, she has continuously evolved Edison’s music test methodology to meet the needs of the ever-changing survey landscape.
DeCesare is also a key leader for The Research Moms, Edison’s division for moms research. She is the principal author of the annual Moms and Media report, which highlights how moms consume both traditional and modern media. The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.
DeCesare has a B.A. from Trenton State College, now known as The College of New Jersey.