Laura Ivey is a Director of Research at Edison Research. She manages Edison’s content strategies and marketing efforts. Ivey is a member of the Share of Ear team at Edison Research and works with subscribers to understand and apply audio research. She utilizes the many original datasets from Edison, including those on podcast listening, streaming, radio listening and more, to help create the Weekly Insights series. She is a frequent presenter, both stateside and internationally.
Ivey began her career in local radio sales in Knoxville, Tennessee, and applied that experience to her years at Arbitron and Nielsen. As a software trainer for radio station groups, she helped educate sellers and management on how to make the most of research. As a Group Sales team member, Ivey worked with the largest radio ownership groups in the U.S. to maximize ratings research. She graduated from The University of Tennessee and earned a Master’s degree in Applied Sociology from UMBC, The University of Maryland, Baltimore County. She believes in the power of good research.