Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling.
Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool. In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, “Share of Ear” which measures all audio usage in the U.S., “Edison Podcast Metrics” which measures podcast listening, and many other things.