Company News · May 30, 2013

New from Arbitron/Edison Research Infinite Dial: Religious Format P1s Are Twice as Likely to Have Signed Up to Receive Email From Their P1 Radio Station

By edison

Eighteen percent of Religious format P1s have signed up to receive email from the one radio station they listen to most, compared to 8 percent of Americans age 12+.  To learn more, Arbitron clients can download the full Religious format P1s presentation free of charge from Arbitron at my.arbitron.com.  Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research here and also via the Arbitron website at www.arbitron.com.

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