The Infinite Dial® Reports · June 18, 2013

New from Arbitron/Edison Research Infinite Dial: More Than Four in Ten Rock Format P1s Listen to Online Radio Weekly

By Edison Research

Rock format P1s are more likely to listen to Online Radio weekly (43 percent), as compared to 33 percent of Americans age 12+. In addition, Rock format P1s have higher awareness of Online Radio brands across the board at 90 percent for Pandora (versus 69 percent of Americans age 12+), 77 percent for iHeartRadio (compared to 45 percent of Americans age 12+), and 40 percent for Spotify (versus 22 percent of Americans age 12+). To learn more, Arbitron clients can download the full Rock format P1s presentation free of charge from Arbitron at Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research here and also via the Arbitron website at

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